Media & Publishing Solutions

Drive media & publishing growth

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See what BlueConic can do for you

The shift from third-party to first-party data is disrupting the media & publishing industry, but publishers that embrace privacy and consent are earning a competitive advantage. BlueConic transforms the way your growth-focused teams operate by empowering them with unified, actionable, and privacy-compliant first-party data to increase their agility and drive business outcomes.

Deliver privacy-led experiences

Embed privacy into the customer experience. Create trust with customers by using front- and back-end privacy features to centrally manage consent to inform what customer data is used to deliver experiences.

Create new digital products

Design new digital products and experiences for customers using a unified view of their engagement, behaviors, customer lifecycle stage, product preferences, and/or content interests.

Monetize new audiences

Monetize your first-party data by packaging and selling segments to ad partners and/or developing second-party data sharing relationships via Data Clean Rooms.

Improve ad performance

Tailor messages to audiences onsite or through connections with ad tech platforms. Whether they are anonymous or known individuals, improve engagement with ads onsite by leveraging data in a unified customer profile.

Why customers love BlueConic

How NOLA.com & The Advocate Use BlueConic to Drive Engagement & Subscriptions

Find out how NOLA.com and The Advocate are using first-party data to offer timely browser notifications that fuel engagement, subscriptions, and revenue.

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Gifting for Growth: Hearst Newspapers' Retention and Acquisition Win

Discover how Hearst Newspapers uses BlueConic to achieve retention and acquisition success.

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  • "BlueConic has made it easy to tailor the experiences to collect consent across our various brands, and ensure we're always adhering to our audience's latest preferences."
    Kim Vansteenkiste | Customer Journey and Data Product Manager, Roularta Media Group
  • "By leveraging BlueConic's actionable insights across brands, we can take personalization to the next level and provide a user experience that drastically outpaces the competition."
    Chief Consumer Revenue Officer | Boston Globe Media Partners
  • "BlueConic enables us to discover who our website or event visitors are beyond simple demographics."
    Danny Calim | Research Manager, Raycom Sports
  • “We had a lot of archaic business practices as it relates to how we contact people and what data we are storing about them. With BlueConic, we sped up the times.”
    Sarah Desmarais | Director of Marketing, CRM & Audience Strategy, America’s Test Kitchen
  • “Six new paid subscribers isn’t a huge number, but it only took us five minutes to build this campaign. If I can get six subscriptions via a campaign that only took us five minutes to create, that’s a major win for us.”
    Kyle Whitfield | VP, Consumer Revenue, The Advocate
  • "BlueConic enables the consolidation of customer data from various sources into a single platform, offering a holistic view of customer behavior and preferences."
    Director, Data and Analytics | Media & Publishing

Related Resources

Guides
Business Transformation in Media & Publishing

Download this guide to learn how media and publishing companies are turning first-party data into a strategic business asset for growth.

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Blog
Audience Monetization: A Powerful Revenue Opportunity

Developing audience monetization strategies based on their first-party data is what helps leading media and publishing brands thrive today.

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On-Demand Webinars
Why Publishers Rely on CDPs to Grow Revenue

In this webinar we explore how CDPs provide untapped value into your first-party data, insulates you from growing privacy regulations, and helps you build trust with your audiences.

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Discover what you can do

Speak with an expert on how to bring BlueConic into your stack today.

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