About Free People
In the ever-evolving landscape of retail, where digital interactions often replace in-person experiences, Free People, a vibrant and diverse lifestyle brand, has triumphed over challenges by embracing innovation and harnessing the power of customer engagement. The brand's pursuit of an emotional and inspirational path to purchase led them to a groundbreaking partnership with BlueConic (formerly Jebbit), resulting in an extraordinary transformation that garnered remarkable outcomes.
Challenge
As the world grappled with the pandemic, traditional in-store shopping experiences became a distant memory. The inability to touch fabrics, engage with associates, and immerse in sensory interactions left consumers longing for a connection that transcended the digital realm. Free People recognized that this challenge was an opportunity to bridge the gap between an online shopping journey and the in-store experience. They aimed to create a holistic understanding of their customers, to not only drive sales but to forge an emotional connection that resonated deeply.
Solution
Using Experiences by Jebbit, Free people implemented a ‘Denim Finder’ onto their website. The Denim Finder wasn't just about identifying the right type of jeans; it was about creating a personalized journey. By addressing the customer's unique preferences, fitting requirements, and even special occasions, Free People's digital platform sought to mirror the in-store consultation experience. The Denim Finder was more than a tool; it was a virtual stylist, a confidant in the customer's fashion journey.
Results
Free People’s Denim Finder generated some pretty remarkable results:
90% of users who took the quiz, completed it
51% lead capture
62% lift in conversion rate
5:1 direct sales, lead generation, and insights collected
