News

How Declared Data Can Supercharge Your First-Party Data Strategy

IPA Bellwether Report Q3 2024: Industry Reaction

BlueConic Announces Launch of Real-Time Sync for Snowflake

OPINION: How first-party data can fuel customer acquisition and retention

Shattering The Gray Ceiling: Looking Beyond Legacy Software

4 Ways CMOs Can Manage Imposter Syndrome

Guide to programmatic advertising: Channels, ad types, service models, and players

Experian, Intuit Mailchimp and Rise are among this year’s Digiday Technology Awards finalists

Data-Rich, Action-Poor: Survey Says Few Brands Feel Effective When Acting on Customer Data

BlueConic Named "Best Customer Data Platform" in 2024 MarTech Breakthrough Awards Program

Unrealistic technical demands and inadequate technology hinder data-driven marketing according to exclusive BlueConic survey

From Data To Dollars: How To Generate Better Returns On Your Customer Data

Meet the BlueConic Customer Success Manager Thriving as a Boomerang Hire

Q2 Executive Roundtable, Retail Reimagined: The Power of AI and Strategic Foresight

Unlocking Innovation: The Crucial Role of Women on Engineering Teams

How These 2 Vista Equity-Backed Data Companies Scored a Win-Win Acquisition

BlueConic Acquires Jebbit, Redefining CDP Space

Why Did Customer Data Platform BlueConic Acquire Jebbit?

CDP BlueConic Acquires First-Party Data Collection Startup Jebbit

Navigating the cookieless future: Insights from industry leaders

Bad bosses, sleepless nights and brain block: Marketers on overcoming imposter syndrome

4 ways your first-party data strategy can put consumers first

‘Ensuring cut-through is key’: experts react to latest AA/WARC report as online leads UK ad investment

Emerce 100: de beste bedrijven in e-business 2024

2024 Stevie Award Winners

Q1-2024 Executive Roundtable

Top Women in Media & Ad Tech

CRM in Media/Entertainment: Vertical Markets Spotlight

Which Age Groups Like to Talk Politics at Work?

Cookie deprecation: 78% of publishers are investing in first party data solutions

SIIA Announces Business Technology Finalists for 2024 CODiE Awards

Publishers Gird Themselves: Most Say They Are Ready For Third Party-Cookie Loss

Your First-Party Data Journey: Key Milestones for Maximizing Value

BlueConic Named the Only Challenger in Inaugural 2024 Gartner® Magic Quadrant™ for Customer Data Platforms

Rebounding After A Toxic Relationship With Cookies

“Brands need to successfully seize the opportunity”: experts on AA/WARC’s latest forecasts as online spend skyrockets

lockr launches Alternative Identity Manager (AIM) for Publishers to Free Up Engineering Resources and Meet Advertisers' Demand in a Cookieless Environment

VodafoneZiggo and BlueConic Win Platinum Award for Best Customer Data Platform Solution

Juniper Research Announces Winners of Telco Innovation 2024 Awards

The State of Subscriptions Report

Built In Honors BlueConic in Its Esteemed 2024 Best Places To Work Awards

4 Reasons Fully Remote Is the Way to Go

How can we personalise our interactions to meet customer needs better?

The 10 Biggest Retail Trends For 2024

Three 2024 Predictions Brands Can't Ignore

UPS and Advance Local to join expert panel on marketing & advertising in a post-cookie world

Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

ASICS Teams Up with BlueConic for Enhanced Personalization and Data Privacy Compliance

Lessons From GE’s Decline: Why It’s Time To Rethink Your Data Strategy

21 Top Customer Data Platforms to Level Up Your Marketing Campaigns

Seven Strategies For Retailers To Succeed This Holiday Season

BlueConic: Transforming the Way Companies Use Data in the Privacy-First Era

Meta’s wake-up call: Reimagining data collection, privacy and CX

25 experts on why main media bouncing back in the IPA Bellwether report should give marketers hope for next year

Recruitment agency uses first-party data to decrease view-through CPA by 44%

Shopping for Data: What Data Should Retailers Be Collecting?

Why publisher teams are making the case for a CDP in a first-party world

Top no-code tools for effortless marketing automation

How Publishers Can Turn Engagement Into Revenue With First-Party Data

BlueConic: A Customer-Centric Approach to Transformation

BlueConic Named to Constellation ShortList™ for Customer Data Platforms (CDPs)

How Five Boston Companies are Making Space for Employees to Share Their Passions

Don't Forget the Potential of Second-Party Data

Electrolux’s data and analytics roadmap to improved customer experience

How BlueConic’s Supportive Culture Catalyzed This Exec’s Career Growth

MarTech Lessons From The Garden: A Green Thumb Approach To CDP Success

Off with their head! Why more tech firms are ditching their HQs

New deal on EU-US data flows sparks privacy fears and business uncertainty

The Ethical Imperative: Doing The Right Thing With Data

Best practices for an AI-enabled first-party data strategy

AI Customer Experience Ushers in a New Era of Engagement

The 5 Best Customer Data Platforms (2023) retain customers

Summer Tech Watch: 16 Boston Companies to Know

BlueConic Recognized by SIIA as Best Customer Data Platform for Second Consecutive Year

Hootsuite’s Ifoma Smart and ActionIQ’s Cait Gorges join BlueConic

BlueConic Wins People’s Choice Stevie® Award for Second Straight Year

The Future of Work: Adapting to Remote Operations

Scoring with subscriptions: How Advance Local leveraged data to target high school sports

BlueConic Named 2023 SIIA CODiE Award Finalist for Best Customer Data Platform

Emerce 100: de beste bedrijven in e-business 2023

Do Customer-Centric RevOps Leaders Make Better CROs?

Exclusive: Furniture retailer Coco Republic prepares for U.S. online launch

The big clean up: welcome to data clean rooms

Women Of Color Retail Alliance Building A Network Of Support And Change

International Women's Day: How women in tech are embracing equity

What 6 Women in Leadership Say Inspires Them — and the Advice They Have for Peers

Getting Smart About CDPs and First-Party Data

Women execs from Telia, Pernod Ricard, Vans, MIT, Cengage Group, and BlueConic share their leadership lessons as part of International Women’s Day 2023

15 ‘Golden Rules’ For Hosting A Webinar That Converts Viewers

Navigating the Changing Landscape of Marketing Data with Patrick Reynolds, CMO of BlueConic

Insurance Legacy System Transformation With Endava, FintechOS, Branch, Hey Driver & BlueConic

The DTC Revolution Is for Consumer Goods Companies of All Shapes and Sizes

Expert Predictions For Tech Trends That Will Shape 2023 – Part 2

Lotame Launches Next-Gen Data Platform Spherical to Extend Data Portability and Interoperability

Media Alert: BlueConic to host webinar on importance of privacy-safe second-party data sharing during Data Privacy Week

Navigating a downturn with marketing: Expert tips from the Pros

Built In Honors BlueConic in Its Esteemed 2023 Best Places To Work Awards

Cory Munchbach Is BlueConic’s New CEO, With Privacy As A Top Priority

How consumer goods companies can accelerate their first-party data strategy

LinkedIn Digital Publishing Guest Columns 4 mins read How publishers are using first-party data to create new revenue streams