Reports & Guides November 19, 2024 |
Gartner Critical Capabilities Report Read More

BlueConic is ranked among the three highest vendors in 3 out of 4 Use Cases in the 2024 Gartner® Critical Capabilities for Customer Data Platforms.

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Find Your Next Big Idea in the Experiences Inspiration Hub
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The Ultimate Guide for Marketers to Foster Loyalty with Gamification
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Webinars & Videos
A Daily Dose of Trust: Haleon’s Privacy-First Data Strategy for Centrum Vitamins
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Blog
Why Your Company Needs a Customer-Obsessed and Data-Led Approach

Most brands fail at true personalization. Forrester’s 6C strategy unlocks deeper customer insights beyond basic data, enabling exceptional experiences. Watch the webinar to learn more!

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Blog
Stay Competitive: Build Brand Loyalty Using Data

Build brand loyalty with data-driven personalization. Leverage first-party data, AI-powered insights, and seamless experiences to boost engagement and retention. Learn how with BlueConic.

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Blog
Alcoholic Beverage Marketing is Changing: See How

Discover how alcohol brands are transforming marketing with first-party data, interactive experiences, and DTC engagement. Stay ahead of the curve and build deeper customer connections.

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Blog
Why First-Party Data is Your Acquisition Ally

First-party data is the key to smarter, cost-effective customer acquisition. It enhances targeting, builds trust, and ensures compliance—helping brands reach the right audience while maximizing ROI.

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Webinars & Videos
2025’s Hottest CDP Use Cases for Growth, Revenue, and Engagement

Discover 5 essential CDP use cases that drive data strategies, personalization, and business growth. Check out this webinar for real-world insights and practical applications.

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Reports & Guides
The Customer Acquisition Handbook

Discover why first-party data is your most valuable strategic asset—and how to effectively collect and activate it to turn more prospects into customers.

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Reports & Guides
10 Creative Ways Alcohol Brands Can Build Deeper Customer Connections
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Blog
Barking Up the Right Tree: Nestlé Purina’s Data Strategy for Customer Acquisition
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Blog
How Essity Smashed Their Sales Revenue Target 3 Months Early with BlueConic
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Blog
Digital Trends for Retail in 2025

In 2025, AI-driven personalization, gamified loyalty programs, and dominant retail media networks will shape retail. Learn how brands can adapt to evolving tech and consumer engagement strategies.

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Blog
Announcing the Next Evolution of the Customer Data OS: Real-Time Connection from Experiences to CDP
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Blog
The Trust Equation: How to Unlock Lasting Loyalty

Discover how to build lasting customer loyalty through trust and privacy. Use first-party data ethically with BlueConic and Jebbit to create personalized customer experiences that drive growth.

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Webinars & Videos
Retail Roadmap 2025: Trends in AI, Loyalty, and Retail Media

In this webinar, learn key retail trends for 2025, including the rise of retail media, AI's impact on growth, disruptions from new players, and next-gen loyalty programs.

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Blog
CDPs will be the B2C advantage in 2025: Learn Why

In 2025, CDPs will be key for B2C success by enabling smarter personalization, ensuring privacy compliance, and scaling with growing data.

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Blog
2025 Data Resolutions: Cleaning up the Holiday Chaos

Clean up holiday data by understanding customer intent (self-purchase vs. gifts) through quizzes and interactive tools to improve segmentation, message relevance, & Q1 marketing campaign performance.

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Blog
Unlock the Power of Gamification to Boost Loyalty

Learn how to harness the power of gamification in your marketing strategy to boost customer loyalty, engagement, and retention.

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Customer Stories
Doer Spotlight: Maddy Souza from Wayfair

Maddy Souza at Wayfair shares how using Experiences by Jebbit has helped enhance customer engagement through personalized, interactive content, leading to increased click-through and conversion rates.

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Blog
How to Win With First Party Data & Personalization Marketing

Boost engagement & conversions with first-party data. Learn how top brands use personalization to drive 40% more revenue. Follow these 5 steps to launch data-driven marketing that works.

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Blog
Ramp Up Marketing With Customer Behavior Prediction Modeling

Customer behavior prediction modeling uses data and machine learning for real-time personalization, improve segmentation, and optimize campaigns, helping marketers anticipate needs and reduce churn.

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Customer Stories
Doer Spotlight: Emma Cichocki from MSG Sports

Find out how Emma Cichocki uses Experiences by Jebbit to enhance the way MSG Sports connects with its audience and create meaningful interactions that drive loyalty and excitement.

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Blog
Mattel’s DTC Journey: Unlocking the Power of Customer Data

Discover how Mattel's DTC strategy, powered by customer data, is reshaping customer engagement and driving business growth.

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Blog
Brand Loyalty in 2025: The Challenges and How to Tackle Them

Brand loyalty is expected to decline by 2025 due to price sensitivity, but brands can retain customers by investing in data unification, personalization, and dynamic loyalty programs.

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Customer Stories
Doer Spotlight: Mike Gussiaas from Travel South Dakota

Learn how Mike Gussiaas of Travel South Dakota uses BlueConic to enhance visitor engagement through personalized data-driven strategies, improving segmentation, communication, and automation.

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Customer Stories
Doer Spotlight: Alejandra Tenorio from RMS Beauty

Alejandra Tenorio of RMS Beauty uses Experiences by Jebbit to personalize the customer journey, increase conversions, and improve retention through gamification and tailored product recommendations.

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Blog
The Doer’s Guide to Turning Seasonal Traffic into Long-Term Gains

Set yourself up for success in 2025 by using BlueConic to capture data, optimize engagement, and drive conversions through personalized holiday experiences.

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Customer Stories
Doer Spotlight: Jack Kane from Live Nation

Discover how Jack Kane, Digital Product Manager at Live Nation, uses Experiences by Jebbit to create engaging fan experiences, collect valuable data, and connect brand partners with music fans.

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Blog
Reimagining Revenue: Strategies for Data-Powered Diversification

Learn how unlock the power of first-party data to diversify revenue, enhance customer relationships, and drive sustainable growth with these five actionable strategies.

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Blog
How 2025 Will Redefine Marketing, Technology, and the Role of CDPs

Discover how CDPs will shape the future of marketing in 2025.

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Webinars & Videos
Why B2C Demands a Customer Data Platform in 2025

Learn how Customer Data Platforms (CDPs) can transform your business. Watch our on-demand webinar for strategies on data integration, privacy, and scaling for ROI.

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Blog
Customer Spotlight: IKEA Time for a 'Renocation'

Discover how IKEA and Pinterest used Experiences by Jebbit to inspire home renovations with a personalized chatbot experience, driving 5K custom boards and 90K IKEA pins.

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Blog
Customer Spotlight: Kirkland's 4X Return on Ad Spend

See how Kirkland's leverages Jebbit and Pinterest to boost furniture sales with personalized quizzes.

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Blog
Customer Spotlight: Hendrick's Cocktail Constellation Experience

Discover how Hendrick's Gin used Jebbit and Pinterest to create an interactive cocktail-finding experience.

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Blog
Customer Spotlight: How McCormick Spiced Up Customer Engagement

See how McCormick uses interactive quizzes to deliver personalized recommendations.

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Reports & Guides
How First-Party Data Can Help You Drive Growth and Innovation in the CPG Industry
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Blog
Customer Spotlight: REN Skincare 'What's Your Skin Type' Quiz

Discover how REN Skincare (UK) boosts conversions and personalizes shopping journeys with Jebbit’s Skin Finder Quiz.

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Reports & Guides
The Ultimate Guide for Marketers to Foster Loyalty with Gamification
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Blog
Customer Spotlight: Betty Crocker Spin for a Recipe

See how Betty Crocker gamified recipe discovery with Experience by Jebbit’s Recipe Roulette, driving 80% click-throughs to their site and a 90% completion rate.

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Blog
Customer Spotlight: How e.l.f. Implemented Predictive Modeling With First-Party Data
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Blog
What Marketers Can Accomplish With Interactive Content

To stand out this holiday season, retailers should focus on delivering value through inspiration-driven experiences, like gift finders and personalized recommendations.

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Webinars & Videos
Jebbit Experiences Build With Me: Holiday Edition

Discover how to quickly create a personalized holiday gift guide or product finder with Jebbit’s easy-to-use templates and expert support, boosting conversions just in time for the holiday season.

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Blog
How Interactive Quizzes Can Increase Customer Lifetime Value

Learn how interactive quizzes can increase customer lifetime value (LTV) and benefit businesses.

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Blog
How You Can Enable Next-Level CDP Marketing with a CDOS

Unlock the power of a Customer Data Operating System (CDOS) to create personalized, data-driven marketing strategies by unifying insights from multiple channels and enhancing customer engagement.

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Blog
Why You Need a Customer Engagement Platform

Learn how to build a powerful customer engagement platform by unifying data with BlueConic, enriching insights with Jebbit’s interactive experiences, and integrating with tools like Braze and Shopify.

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Blog
How to Build Better Customer Journey Touchpoints

Discover how optimizing your brand's customer journey touchpoints can boost satisfaction, engagement, and conversions by analyzing data, addressing pain points, and personalizing experiences.

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Blog
Driving Conversions and Sales: Strategies for Guiding Customers to Action
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Reports & Guides
Gartner Critical Capabilities Report

BlueConic is ranked among the three highest vendors in 3 out of 4 Use Cases in the 2024 Gartner® Critical Capabilities for Customer Data Platforms.

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Podcasts
Media Briefs: BlueConic’s Patrick Crane on Managing Data Strategies in Times of Constant Transformation
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Blog
Navigating the Customer Journey: Strategies for Boosting Engagement and Loyalty
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Blog
Cutting Through The Holiday Noise: Last Minute Tips To Boost Your Q4
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Blog
5 Innovative Ways Publishers Can Collect More First-Party Data

Discover five innovative strategies for publishers to build direct relationships with readers and thrive in a post-cookie world by leveraging first-party data.

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Podcasts
Why Great Marketing Should Feel Like Magic

Discover how first-party data and AI are transforming marketing by enabling personalized, empathetic customer experiences and freeing up time for creative, strategic thinking. Listen now!

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Blog
Future-Proofing Audience Data Strategies for Publishers

Learn how publishers can navigate the uncertain future of third-party cookies by embracing first-party data to build stronger audience relationships and future-proof their strategies.

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Webinars & Videos
Post-Cookie Playbook - What’s Next?

Learn how forward-thinking publishers are staying ahead of the curve with first-party, consent-based data and how you can future-proof your own data strategy.

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Blog
Customer Spotlight: Party City's 68% Conversation Rate with QuizBot

See how Party City engaged customers and boosted Halloween shopping with a fun, interactive experience.

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Blog
Customer Spotlight: Diageo's Perfect Fit: A Word Class Experience

Discover how Diageo boosted brand consideration with a Quiz-to-Board experience.

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Blog
The Blueprint for Brand Reach: Proven Tactics for Driving Awareness

Discover how to effectively expand your brand reach and awareness in today’s competitive market with targeted strategies, designed to engage your ideal customers and drive transformative results.

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Blog
Transforming Reader Engagement: 3 Lessons from The Christian Science Monitor
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Blog
How The Advocate Is Forging Its Own Subscription Success Story With First-Party Data
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Blog
Understanding Your Customers: Proven Strategies for Success

Discover five strategies that you can use to achieve real customer understanding and drive tangible outcomes for your business.

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Blog
Introducing Real-Time Sync: Paving the Way for Smarter Personalization and a New Era of Composable Innovation
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Customer Stories
Doer Spotlight: Andrea Mooney from Nexstar Digital

Discover how Andrea Mooney, VP of Audience Platforms at Nexstar Digital, leverages BlueConic to unify audience data, streamline marketing campaigns, and enhance engagement with minimal resources.

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Blog
An Interview with Andrea Mooney: Lessons Learned from Nexstar’s Path to First-Party Data Innovation
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Blog
How Customer Understanding Drives Growth: The Power of Our Customer Data OS
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Blog
First-Party Data Collection: Top Sources and Best Practices

Explore six sources for first-party data collection, including analytics from your email marketing, loyalty programs, website, and more.

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Webinars & Videos
Unlocking Subscription Success with The Advocate

In this webinar, Kyle Whitfield of The Advocate, dives into how leveraging a CDP can transform your subscription strategy by enhancing subscriber acquisition, boosting retention rates, and more.

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Customer Stories
Doer Spotlight: Ata Ata from Simply Business

Discover how Ata Ata, Senior eCRM Manager at Simply Business hasbeen using BlueConic to enhance their data strategy, improve campaign performance, and capture more leads.

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Customer Stories
Doer Spotlight: Ryan Nakashima from Hearst Newspapers

Ryan Nakashima, Director, Product Management, Subscriptions at Hearst Newspapers harnesses the power of BlueConic to drive transformative results in subscription management and personalization.

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Customer Stories
Doer Spotlight: Jeremy Feldman from Anchorage Daily News

Jeremy Feldman, Director of Digital Audience at Anchorage Daily News, shares how BlueConic tenhance audience profiles, boost monetization efforts, and create a unified source of truth for data.

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Customer Stories
Doer Spotlight: Manu Muddappa from Infosys

Manu Muddappa, Web Analytics Manager at Infosys, turns raw data into personalized experiences, driving conversions and transforming their MarTech stack into a unified powerhouse with BlueConic.

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Customer Stories
Doer Spotlight: Rajeev Deepak Kannuru from Infosys

Rajeev Deepak Kannuru, Senior Web Developer at Infosys, shares how he’s using BlueConic’s AI Workbench to transform the way the company engages with customers.

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Webinars & Videos
Navigating the Data Deluge: Strategies for Putting Customer Data into Action with Technology Advice
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Customer Stories
Doer Spotlight: Nikki Johnson from Colgate-Palmolive

Nikki Johnson, Digital Data Analyst at Colgate-Palmolive, shares how BlueConic has helped revolutionize their digital strategy, doubling conversion rates and accelerating time to market.

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Webinars & Videos
Enhancing Reader Engagement: Christian Science Monitor's Journey with Personalized Content Strategies
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Reports & Guides
The State of Customer Data Activation

This report explores the barriers marketers’ encounter in effectively utilizing their customer data.

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Customer Stories
Doer Spotlight: Lindsey Griffith from Endeavor Business Media

Find out how Endeavor Business Media's Lindsey Griffith uses BlueConic to automate data processes and create audience segments for personalized marketing campaigns that boost engagement and revenue.

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Customer Stories
Doer Spotlight: Ryan Malec from Endeavor Business Media

Discover how Endeavor Business Media's Ryan Malec used BlueConic to develop a blockbuster new product that’s grown into a multi-million dollar revenue stream.

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Customer Stories
Doer Spotlight: Lindsay Hull from Essity

Discover how Essity's Lindsay Hull and her team are harnessing the power of BlueConic to make data-driven, customer-centric decisions.

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Blog
Google's Cookie U-Turn: What It Really Means for Publishers

Google's decision to reverse its stance on third-party cookie deprecation is forcing publishers to adapt once again.

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Reports & Guides
BlueConic CDP Overview

BlueConic CDP gives you real-time data transformation ready for instant activation. Spend less time waiting and more time engaging — with no coding required.

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Blog
BlueConic Acquires Jebbit, Redefining the CDP Space

BlueConic has acquired Jebbit, a powerful data-capture and experience-creation software for marketers. Together, we're establishing the industry’s first-ever Operating System for Customer Data.

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Webinars & Videos
Smart acquisition: Powering growth through first-party data

Watch this webinar to learn how harnessing first-party data can revolutionize your customer acquisition efforts, potentially slashing costs by up to 50%.

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Podcasts
Recruiting Top Marketing Talent in a Remote World: Strategies from BlueConic's CMO
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Podcasts
Data: Use it or Lose it to Win Customers

In this episode of The Content Marketing Virtual Summit, BlueConic CMO Patrick Reynolds shares invaluable knowledge on go-to-market strategies, data, and marketing leadership in the SaaS industry.

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Blog
CX Market Trends: CDPs, AI, GenAI

Emerging CX trends, including CDPs, AI, and GenAI, are shaping customer experiences. Discover how they can improve CX, drive revenue growth, and enhance brand loyalty.

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Podcasts
Mastering Your Third-Party Data Deprecation Game Plan

Customer Success Manager Nicky Peterse discusses the escalating impact of consumer privacy regulation and third-party data deprecation across all industries.

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Reports & Guides
The Future of Data-Driven Advertising in Media & Publishing

Discover how media companies are future-proofing their revenue strategies today and their outlook on industry changes over the next five years.

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Webinars & Videos
Breaking Down The Tactics Anchorage Daily News Used to Grow Their Subscriber Revenue
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Podcasts
The Depth Era

In this episode of The Rebooting Show, BlueConic CEO Cory Munchbach discusses how publishing is shifting from prioritizing breadth to rewarding depth.

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Podcasts
Sales Talk for CEOs: Leading with Empathy: How Cory Munchbach's Journey from Analyst to CEO Shapes her Leadership Today
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Podcasts
It’s Time to Treat Target Audiences How You Want to Be Treated

Explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies.

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Blog
Exclusive BlueConic survey: 78% of publishers are prioritizing first-party data to address cookie deprecation
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Reports & Guides
Five Essential AI & ML Models for Retail & Consumer Goods

Get practical strategies for successfully harnessing the power of AI and ML for your business.

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Podcasts
Unlocking Growth: How CDPs Address Five Key Business Challenges

In this episode of the Millennium Live, BlueConic CEO Cory Munchbach discusses how CDPs tackle pressing business challenges and how BlueConic empowers organizations to maximize ROI, and more.

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Blog
The Complete Guide to Zero-Party Data Collection

Learn the best tactics for getting your customers to voluntarily divulge info you can use.

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Webinars & Videos
Top 5 CDP Use Cases to Drive Growth and Revenue in 2024

Discover the top 5 real-world examples of how leading organizations are leveraging CDPs to drive growth and revenue in 2024.

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Blog
Unlocking Potential: The Power of Integrated Pure-Play CDPs

Find out why more and more companies are investing in integrated, pure-play CDPs.

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Webinars & Videos
Behind the Curtain: Demystifying AI & Machine Learning to Jumpstart Efficient Growth
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Reports & Guides
A Complete Guide to the Integrated Pure-Play CDP

In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.

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Blog
How to Build a Data Strategy: Six Key Questions

Learn the six questions to ask when crafting your data strategy.

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Blog
WTH is an Invisible Experience?

Learn more about the rise of invisible experiences and what they mean for businesses and consumers alike.

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Blog
Improve Consumer Perceptions of Privacy

In this article, we’ll break down the privacy paradox and the steps that companies can take to improve consumer perceptions of privacy.

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Podcasts
How to Meet Customers Where They Are in Their Buying Journey

In this Episode of The Revenue Driven CMO, BlueConic CMO Patrick Reynolds discusses how to help buyers in their research, what CDPs enable marketers to do with data, and more.

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Webinars & Videos
Mastering Privacy in the Era of Invisible Experiences and Seamless CX
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Blog
How to Craft a Winning CDP RFP

Discover eight strategies for managing a successful CDP evaluation process.

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Webinars & Videos
Winter 2024 Experiences by Jebbit Product Release

Take a peek behind the curtain and get an exclusive look at the latest features Experiences by Jebbit has to offer.

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Blog
Top 5 Takeaways from the Experiences by Jebbit Winter 2024 Product Release Webinar
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Podcasts
Transforming Sales: A Journey of Growth and Success

In this episode of the Org3D podcast, BlueConic CEO discusses her journey from data and analytics to go-to-market strategy and emphasizes the importance of true customer centricity.

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Blog
Quiz Funnels: What They Are and How to Create Them

Discover how to create a quiz funnel that will engage your audience.

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Podcasts
Being the challenger: Agility and risk-taking

In this episode of Brand Enabled: The Human Stories Behind Branding, BlueConic CMO Patrick Reynolds discusses how he puts his concepts into practice and how that has translated into business success.

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Reports & Guides
2024 Gartner® Magic Quadrant™ for Customer Data Platforms

Discover why BlueConic was named the sole Challenger in inaugural Gartner® Magic Quadrant™ for Customer Data Platforms.

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Reports & Guides
8 Strategies for Crafting a Winning Customer Data Platform RFP

Discover the key capabilities that should be on your CDP vendor comparison checklist.

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Webinars & Videos
Ditch Data Dogma

Watch now to unlock the secrets to effective personalization and customer engagement by harnessing unique data insights.

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Blog
First-Party Data 101: Everything a Marketer Needs to Know

Find out what first-party data is, why it’s valuable, and how you can start collecting it.

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Blog
Super-charge eCommerce Use Cases with Shopify + CDP

Discover how the combination of BlueConic with Shopify can not only convert casual browsers into committed buyers, but also elevate customer satisfaction with hyper-personalized, timely interactions.

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Podcasts
The Journey from 17th Employee to CEO

In this episode of Operations with Sean Lane, BlueConic CEO Cory Munchbach discusses the relationship between CEO and COO, the importance of asking questions, and traits that can hold CEOs back.

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Reports & Guides
A Publisher’s Guide to Mitigating Churn and Increasing Subscriber Retention
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Webinars & Videos
The Year Ahead in Publisher Subscriptions

Watch this webinar as The Rebooting's Brian Morrissey is joined by publishing leaders to discuss their outlook for the subscription market in 2024.

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Blog
Top Five Takeaways from BlueConic Connect: Retail Revelations

Check out the top 5 takeaways from BlueConic Connect: Retail Revelations.

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Blog
2023 CDP RFP Predictions Revisited

In January 2023, BlueConic experts made predictions on what to expect for RFP trends in the coming year. Discover how these predictions fared.

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Blog
Enhancing Customer Retention in Retail & Consumer Goods

Discover how how retail and consumer goods companies can use first-party data to meet and exceed their customer retention and loyalty goals in today’s dynamic environment.

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Podcasts
The Future of Marketing Analytics

In this episode of DataFramed, BlueConic CEO Cory Munchbach discusses successful marketing strategies, the impact of privacy laws on data collection, the future of marketing analytics, and more.

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Webinars & Videos
Unlocking Success in CDP Selection: 2024 RFP Trends

Discover the top RFP trends in CDP evaluation to shape your 2024 strategy.

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Blog
From Cookies to Consent: How to Effectively Use First-Party Data for Marketing and Advertising
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Reports & Guides
The Customer Retention Handbook for Retail & Consumer Goods Companies
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Webinars & Videos
Last Call for Cookies: Navigating the Future of Marketing & Advertising
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Podcasts
Cory Munchbach on the life of a Martech CEO

In this episode of Making Sense of Martech, BlueConic CEO Cory Munchbach discusses her journey to becoming CEO, what it looks like to lead a private equity-backed company, and more.

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Reports & Guides
The Total Economic Impact™ of BlueConic

Download the study to learn about the benefits and ROI companies gain after implementing BlueConic.

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Blog
2024 Outlook: Key Trends in Retail & Consumer Goods

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

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Blog
Top Five Takeaways from the Women in Technology Leadership Forum

Discover five top takeaways from BlueConic’s first-ever Women in Technology Leadership Forum.

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Podcasts
The tsunami of crap has arrived

In this episode of The Rebooting Show, BlueConic Director of Sales Patrick Crane joins Brian Morrissey to discuss the state of subscriptions for publishers and the maturation of the market.

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Podcasts
The VentureFizz Podcast: Cory Munchbach - CEO of BlueConic

In this episode of the VentureFizz Podcast, BlueConic CEO Cory Munchbach talks all things BlueConic, lessons learned since becoming CEO, and more.

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Blog
Webinar Recap: Build Gift Finders That Truly Convert

Discover how to create engaging holiday gift finders that captivate shoppers and drive conversions

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Reports & Guides
The State of Publisher Subscriptions

Learn about the progress publishers have made in building subscriptions programs.

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Blog
The Hidden Link: How a CDP Can Improve Supply Chain Operations

Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.

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Reports & Guides
The Customer Acquisition Handbook for Retail & Consumer Goods Companies
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Blog
AI in E-Commerce: Revolutionizing Online Shopping

The evolution of AI in e-commerce has made it possible to tailor the customer experience with relatively little effort — bringing benefits and a few challenges.

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Blog
Recession-Ready Retail: A First-Party Data Powered Approach

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

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Blog
Mitigating Churn and Increasing Subscriber Retention in Media and Publishing
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Blog
Cracking the Code: Turning Unknown Shoppers into Recognizable Customers
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Blog
Delivering Personalization with Purpose: A Strategic Approach

Learn how to tailor your personalization efforts strategically.

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Podcasts
Lessons from the Frontline: How to Build a Bulletproof Business Case for a CDP
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Blog
How Psychographic Segmentation Powers Up Your Marketing Strategy

Get privileged insight into your customers with psychographic segmentation, which lets you appeal directly to their values and stand out from the competition.

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Podcasts
Beyond the Toy Store Shelf: Mattel’s Digital Transformation, Explained
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Blog
Adapting to AI-Driven Search: Survival Strategies for Publishers

Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.

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Webinars & Videos
What AI-Powered Search Means for Publishers: A Talk With Experts

AI-powered search is set to transform the way content is discovered and consumed. Watch now to learn what this means for publishers.

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Blog
Driving Revenue through Precision: Your Guide to Content Metering Using BlueConic
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Reports & Guides
A Publisher's Guide to Effective Content Metering

Discover how an effective content metering strategy can significantly impact your subscription growth.

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Podcasts
BlueConic - A CDP Built for Marketing Activations

In this episode of Marketecture podcast, BlueConic CEO Cory Munchbach discusses the history of BlueConic and how and why CDPs emerged, before diving deeper into the inner workings of our platform.

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Blog
The Science of Similarity: How Lookalike Audiences Redefine Retail Audience Targeting
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Podcasts
How Remote Work Works in Today's Environment

In this episode of HR Data Labs podcast, BlueConic Chief People Officer Katherine Boardman discusses remote work and how companies can craft it for their employees' benefit.

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Blog
Developing CDP Use Cases: A Guide for Marketers

Discover the importance of well-defined use cases to guide the selection and implementation of a CDP to achieve business goals.

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Blog
3 Common Missteps Slowing Your CDP’s Time-to-Value

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

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Reports & Guides
10 Things Your CDP Vendor May Not Be Telling You

Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.

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Reports & Guides
10 Questions to Ask Your CDP Vendor

Ask these critical questions to ensure you choose the right vendor for your business.

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Blog
Strategies for Effective Personalized Content Recommendations

Learn how publishers can increase reader engagement, retention, and revenue through personalized content recommendations.

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Blog
Next-Level Marketing: Unlocking Potential with Generative AI and BlueConic
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Podcasts
Transforming First-Time Buyers into Brand Devotees: How Relevant Experiences Foster Customer Engagement at Lovesac
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Reports & Guides
A Publisher’s Guide to Personalized Content Recommendations

Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.

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Blog
How BroadcastMed: Oncology Division Sunset Their DMP and Grew Digital Revenue by 27%
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Webinars & Videos
Collect & Capitalize: Why and How Retail and Consumer Goods Companies Should Build First-Party Data Assets
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Blog
How Simply Business Used BlueConic Dialogues to Generate 55,000 MQLs in Under Six Months
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Blog
From Awareness to Advocacy: How First-Party Data Shapes Retail Success
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Blog
ADPPA: Why marketers should embrace it to build deeper customer relationships
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Blog
The Vital Role of Driving Sales in Your Business

Discover how prioritizing sales can fuel growth, stability, and innovation for your business. Learn the transformative power of strategic sales focus.

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Blog
Five Proven Tactics Online Retailers and CPG Organizations Should Adopt When Building a First-Party Data Asset
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Blog
Best Practices for Optimizing Your AI-Powered First-Party Data Strategy
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Blog
Four Best Practices for a Website Redesign with BlueConic

Discover four tips that will save you time and resources while optimizing your website performance and the customer experience at the same time.

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Reports & Guides
CDP Use Cases in Consumer Goods

Get real-world examples of how consumer goods companies are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

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Webinars & Videos
How Lovesac and Other Consumer Goods Companies Are Embracing DTC in Their Data Analytics Strategies
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What B2B Marketers Should Look for in a Customer Data Platform

Discover six factors that will help you make more informed decisions and ultimately choose the CDP that best aligns with your organization's long-term growth plans.

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BlueConic Celebrates Pride!

At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.

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Gamification Examples: How to Engage, Motivate, and Succeed

Want a new and fun way to engage your users and customers? Try adding game elements to your marketing.

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DTC’s Evolving Role in Building Privacy-Led Consumer Experiences

In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.

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The Power of Personality Quizzes for Business

Learn how to craft lead-generating quizzes that deliver results.

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Unlocking Revenue Potential: How Radio and Broadcast Companies Can Tune into Their Audience with First-Party Data and a CDP
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Data Down the Drain? CDPs Bring Value to an Underutilized Asset

Find out how you can establish a CDP center of excellence for your business.

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Celebrating European Mental Health Week: A Q&A with BlueConic’s Steffie Middendorp
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The Top 5 Brands That Have Extreme Customer Loyalty

From Netflix's personalization to Apple's ecosystem, learn how lasting relationships are built.

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Build Loyalty through Customer Engagement Strategies

Learn about the customer engagement strategies you can use and their benefits — like encouraging repeat business and brand advocacy.

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Understanding Engagement Data: How to Use and Collect It

Learn how to collect and use engagement data to optimize your content and engagement strategies.

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BlueConic Named 2023 SIIA CODiE Award Finalist for Best Customer Data Platform
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Forrester Total Economic Impact™: How BlueConic Customers Reduced Operational Costs with up to 90% Time Savings
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MarTech Day: What Trends Will Define 2023?

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

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Introducing BlueConic Premium Support Packages

Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.

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The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns
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BlueConic Customer Corner: Cabinets.com

In this Q&A, Cabinets.com's Jeff Robertson discusses how BlueConic helped reduce reliance on IT and increase agility across the organization.

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CDP Use Cases in Media & Publishing

Learn how media and publishing companies are using BlueConic to transform their audience relationships and accelerate growth.

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Gamify for Engagement, Retention & Loyalty: Our Playbook

Discover the power of gamification in marketing with our free playbook.

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Product Bundling: The Marketing Strategy You Need to Try

Learn how to implement product bundling in your marketing strategy.

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CDP Use Cases in Financial Services

Find out how financial services companies can take advantage of a CDP to achieve their transformation goals.

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Experiences by Jebbit AI: The Future of Digital Experiences

Say hello to AI-powered features that can build full digital experiences in mere seconds.

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Do Customer-Centric RevOps Leaders Make Better CROs?

In this episode of the CRO Spotlight Podcast, BlueConic CRO Jackie Rousseau-Anderson speaks to Warren Zenna, CEO of the CRO Collective, about how data analytics leaders make great CROs.

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Attributing ROI to BlueConic: B2B Media

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

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Digiday Publishing Summit 2023: Three Key Takeaways

Here are three key takeaways we heard from the speakers and our conversations on the floor.

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5 Must-Have CDP Use Cases That Drive Revenue and Performance

BlueConic SMEs explore real-world examples of how companies across industries use a CDP to transform their businesses and generate growth.

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How CPG Companies Drive Innovation With First-Party Data

Discover how CPG companies are using first-party data to drive innovation and growth while prioritizing consumer privacy.

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Modernizing Insurance: Managing the Transition from Legacy Systems

Abandoning legacy systems doesn’t come without its challenges. Find out what those challenges are and how to overcome them.

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Attributing ROI to BlueConic: Telco

Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.

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How AI and ML are Transforming the Insurance Industry

Find out how AI/ML is being used in the insurance industry to make the previously impossible, possible.

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Attributing ROI to BlueConic: B2C Retailers

Discover the most common types of operational challenges that led B2C retailers to invest in BlueConic, as well as the benefits they gained after implementation.

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BlueConic Customer Corner: World Vision

In this Q&A, World Vision's Toby Beal talks about their decision to pursue a CDP, along with their approach to onboarding, configuring, and socializing BlueConic across their organization.

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Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era
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International Women’s Day 2023: Meet 8 Inspirational Women at BlueConic
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International Women’s Day: Profiles in Leadership

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

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Unlock the Power of Smarter Customer Engagement for CPG with the BlueConic CDP
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Confessions of a CDP Champion

In this fireside chat, you’ll hear how Toby Beal, a scrappy Marketing Technologist, transformed a $1B+ organization with BlueConic.

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CDP Use Cases in Retail

Get real-world examples of how retailers are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

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Overcoming the Paradox of Personalization to Meet Consumer Expectations
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Spreading the Love: Valentine’s Day Notes from BlueConic Customers

This Valentine's Day, we reflect on just how lucky we are to work with so many exceptional CDP partners every single day.

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Top 5 RFP Trends in CDP Evaluation

Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor.

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E - P - E at BlueConic

At BlueConic, every day we work with three key values: empathy, partnership, and expertise.

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Webinar Q&A: Why Second-Party Data is Becoming a Mainstay in the Privacy First-Era
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CPG Marketing: Trends, Challenges, and Top Brand Strategies

Discover some of the tactics you can use to reach your customers and collect data at the same time.

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5 MarTech Trends You Must Know in 2023

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

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Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era
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Walking the Tightrope: How to Balance Personalization and Privacy in 2023
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A Beginner’s Guide to Second-Party Data & Its Growing Relevance

Understand the basics of second-party data and why this oft-overlooked form of consumer data will play a critical role in helping companies future-proof their marketing efforts.

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Change is the Only Constant in Life

Find out how your business can survive and thrive during an economic downturn.

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Revealed: Top 5 RFP Trends in CDP Evaluation

BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.

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A Message From Our New CEO: Cory Munchbach

A Message From Our New CEO: Cory Munchbach

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Toolkit: Selecting the Right Customer Data Platform

This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).

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5 Interactive Ideas to Gamify Marketing

Want to take your marketing strategy to the next level? Try adding gamification elements.

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2022: The Year of the Blue

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

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Our Favorite Things: 2022 Holiday Gift Guide

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

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A Little Help From Your Friends: Supercharge Your Tech Stack with BlueConic and RocketMill
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Will Privacy Regulators Crack Down on Activation from Clean Rooms?

Discover the importance of privacy-compliant activation with a data clean room.

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Deliver Customer Centric Experiences Across Channels

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

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Elevate Data Personalization Strategies

Find out how technology can bring personalization to life.

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Doubling Down on First-Party Data While Navigating Evolving Privacy Standards
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BlueConversations: CDP Use Cases in Financial Services

Explore real-world examples of CDP use cases for the financial services industry: balancing consent, privacy, personalized experiences and content relevancy, and driving customer engagement.

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BlueConversations: CDP Use Cases in Consumer Goods

Explore real-world examples of how consumer goods companies use a CDP to deliver better experiences, drive transformational growth and increase revenue.

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BlueConversations: CDP Use Cases in Retail

Explore real-world examples of how retailers use a CDP to bring customer lifecycle marketing to life and drive transformational growth across the organization to increase revenue.

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BlueConversations: CDP Use Cases in Telecom

Explore how global telecommunications companies use a CDP to increase operational agility, deliver personalized experiences at scale, and transform how their growth-focused teams work.

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Three Critical Components of Any CDP Change Management Strategy

BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.

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The Pivot to First-Party Data: How Big Brands Embraced It to Transform Their Business
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Debunking the Four Myths of Consumer Data Privacy

Learn how you can embrace a more proactive approach to consumer data privacy.

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Comoto Revs Up Omnichannel Marketing Efforts Across Their Family of Brands
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Personalization at Scale: Telia’s CDP Journey from Blueprint to Value Realization
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Experiences by Jebbit Holiday Hit List

Get the ultimate blueprint to boost bottom-line sales this holiday season.

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Experiences by Jebbit Holiday Hit List Playbook

The ultimate blueprint to boost bottom-line sales this holiday season.

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Integrating Customer Centricity into the Digital Marketing Transformation Roadmap
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CMO-Level Insights to Elevate Your Personalization Strategy

This on-demand webinar explores how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.

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The Consumer Engagement Playlist

Get a compilation of platinum hits to help you transform the way you interact with your audiences.

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Turn Your Mature Data Organization into a Revenue Machine

Watch this session from the INMA World Congress 2022 to learn how you can turn your first-party data asset into a revenue-generating product.

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Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

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BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media
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A Single Customer View for Financial Services

Download this ebrief to learn how financial services companies are turning first-party data into a strategic business asset by creating a single customer view for the business.

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BlueConic Named a Leader in IDC MarketScape for Retail & CPG Customer Data Platform Software Providers
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Apple’s Privacy Push

Discover how Apple’s privacy changes are impacting the mobile ad industry as a whole.

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Debunking the 4 Myths of Consumer Data Privacy

Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.

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The Data Clean Room Boom

Learn why data clean rooms are gaining pace amid the third-party cookie’s demise.

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Winners and Losers of Apple’s Privacy Changes

Discover the biggest winners and losers from Apple’s privacy-related changes.

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Deconstructing Data

In this episode of the BDEX podcast, BlueConic CEO Cory Munchbach discusses the intricacies of identity resolution, the impact of third-party data deprecation, and the importance of first-party data.

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Data Clean Rooms: The Next Era of CPG

What is a data clean room and why is it the future of CPG? The definitive guide to the latest tool in your data deprecation toolkit.

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IDC MarketScape: Worldwide Retail & CPG Customer Data Platform Software Providers 2022 Vendor Assessment
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2022 Gartner® Market Guide for Customer Data Platforms

Download the Gartner Market Guide for recommendations to help you select the right CDP vendor.

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Why Ethical Data Management and Privacy Matter

See why data ethics, privacy, and trust are non-negotiable imperatives that will affect every company over the next decade.

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Expanding Your CDP Use Cases: Publishers

Discover three common CDP use cases publishers implement today to unlock reader and subscriber revenue and accelerate business growth.

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Why Publishers Rely on CDPs to Grow Revenue

In this webinar we explore how CDPs provide untapped value into your first-party data, insulates you from growing privacy regulations, and helps you build trust with your audiences.

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Top 5 Questions on Data Clean Rooms

What is a data clean room and what should you look for when buying a clean room solution? Answers to those questions and more.

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Customer Journey Orchestration as a Cookie Alternative

This webinar covers how Vanarama's transition from third to first-party data provided actionable purchasing journey behavior insights to develop omnichannel marketing tactics.

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BlueConic Data Clean Rooms Solution

Learn more about BlueConic’s data clean rooms solution.

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Evolving Your Customer Engagement Strategy

To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.

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The Journey to Customer-Centricity: Transforming a Centuries-Old Company
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Personalize With Purpose: How Retailers are Raising the Bar with CDPs
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Why Consumer Goods Companies Need a DTC Strategy

Consumer goods companies have the opportunity to transform their relationships with customers by embracing DTC — and investing in a CDP.

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Audience Monetization: A Powerful Revenue Opportunity

Developing audience monetization strategies based on their first-party data is what helps leading media and publishing brands thrive today.

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Why Telecommunications Companies Are Embracing CDPs

Find out why telecommunications companies are turning to customer data platforms to accelerate their business transformation initiatives.

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Omni-Channel Clienteling: The Future of Retail

Today's top retailers build omni-channel clienteling strategies with a CDP to provide a highly personalized, high-quality CX for customers.

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Top 10 CDP Use Cases for 2022

In this on-demand webinar, you'll hear about 10 real-world examples of how companies across industries use a CDP to enable their digital transformation and accelerate growth.

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Expanding Your CDP Use Cases: Retailers

Discover three popular CDP use cases that help retailers reduce costs, unlock revenue, and increase operational efficiency.

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Devising Your CDP Use Case Roadmap

Learn how BlueConic customers create, execute, and modify their CDP use case roadmaps to increase both revenue and operational efficiency.

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Use Case-Based CDP Architectural Design, Explained

By being intentional with first-party data imports, brands with CDPs can build strong, use case-based architectural designs that boosts ROI.

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Power Your Social Advertising with Rich First-Party Data

Fewer wasted impressions, increased conversions, and no more manual uploads. Liberate your data for effective social advertising campaigns.

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Cocktails and Conversations Ft. Evenflo

Josh Reed, The Director of Digital Demand at Evenflo, talks about the company's new eCommerce stack.

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Top 12 CDP Use Cases

Download our eBook to discover real-world examples of how BlueConic customers unlock revenue, enhance efficiency, and accelerate growth with our CDP.

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Data Clean Rooms: The Key to Marketing Measurement in the Privacy-First Era
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10 Articles to Add to Your Holiday Reading List

Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.

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Inside Lovesac’s Data Strategy that Powers Customer Centricity

Join Sue Beckett, VP Digital Marketing and E-commerce at Lovesac, as she details the furniture retailer’s journey to creating a single customer view that serves a diverse set of stakeholders.

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Salesforce Marketing Cloud Connection

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic

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Are Data Clean Rooms the Future of Attribution? The Key to Post-Cookie Measurement
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BlueConic’s Salesforce Marketing Cloud Connection

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic.

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Make BlueConic the Brain Behind Salesforce Marketing Cloud

Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.

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Philadelphia Inquirer’s Roadmap to a Sustainable First-Party Data Strategy
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BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA
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How Customer Analytics Tools Democratize Data

There are many customer analytics tools. But only an analytics-focused CDP reduces the distance between insight generation and activation.

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Planning for the Deprecation of Third-Party Data

Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.

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Data Clean Rooms: The Next Era of CPG

Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.

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How Dennis Publishing Made First-Party Data Core to its Business Transformation
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The Third-Party Data Deprecation Playbook

Download our eBook to discover the four essential tools you need for success in the privacy-first era.

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Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers
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Beyond the Cookie: Personalization for 2022

Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.

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The Third-Party Data Deprecation Playbook

This playbook outlines the 4 tools you need in your third-party data deprecation playbook to lead your organization successfully into a cookiless future.

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Probabilistic and Deterministic Matching, Explained

BlueConic offers both deterministic and probabilistic matching types - we’ve constructed this guide to help you understand these concepts.

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Top Quiz Examples to Increase Engagement

See some of the most entertaining and engaging product quizzes that are being used today.

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Customer Lifecycle Management: An Ongoing Effort

Customer lifecycle management is streamlined and simplified for companies with BlueConic. Learn how your brand can benefit from Lifecycles.

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A Single Customer View for Consumer Goods

Download this guide to learn 4 ways consumer goods companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

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Ad Targeting in the Extended Identity Crisis

Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.

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Expanding Your CDP Use Cases: CPG Companies

Learn how CPG companies use BlueConic to build DTC relationships, improve media-spend efficiency, and democratize data science and analytics.

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Identity Terms, Defined

Download this guide to learn the differences between common mechanisms that relate to the overall concept of identity.

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Identity Resolution in 2022: Be Ready When Third-Party Cookies Disappear
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Starting Your Customer Data Platform Journey

Learn how you can begin your customer data platform journey — and get on your way to accelerating business growth — in our infographic.

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How Financial Services Firms Transform with CDPs

Digital transformation in financial services is accelerated for firms with a customer data platform (CDP) as their single source of truth.

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Enrich Google Analytics Data with a CDP

Find out how you can enrich Google Analytics data for deeper analysis by integrating person-level data captured in a CDP.

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How a CDP Enables Operational Agility

Learn how BlueConic increases self-reliance among business users, reduces costs, removes barriers to experimentation and creativity, and ultimately, accelerates growth.

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Identity Resolution with BlueConic

Download this solutions brief to learn why BlueConic’s unique approach to identity resolution is s faster and more accurate than other approaches.

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A Single Customer View for Telecommunications

Download this guide to learn 3 ways telecommunications companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

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Customer Data Platforms: The Ultimate Guide

What is a customer data platform (CDP)? Our ultimate guide breaks down the many benefits of the advanced business technology.

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Why a CDP’s Database Architecture Matters

Database architecture matters when choosing a CDP. Discover three platform structures and how each impacts business efficiency and outcomes.

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Data Anonymization vs. Anonymous Data

The difference between data anonymization and anonymous data is at the root of what truly distinguishes a CDP from a DMP.

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Improving Marketing’s Operational Efficiency with a Customer Data Platform
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Why Data & Analytics Leaders Are Embracing CDPs

Learn why data and analytics leaders from retailer and consumer goods brands are turning to customer data platforms (CDP).

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Assessing Technology’s Impact on Marketing & CX Operations

Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.

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How Consumer Companies Leverage Transactional Data

Transactional data is just as important as behavioral and engagement data to consumer companies' omni-channel acceleration strategies.

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The Data Monetization Playbook for Brands

Data monetization is a growing trend among leading brands — one that helps them unlock revenue opportunities and accelerate business growth.

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CPG Marketing’s First-Party Data Opportunity

Consumer packaged goods (CPG) marketing teams are transforming digitally and building thriving DTC strategies with first-party data and CDPs.

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HEINEKEN USA’s Consumer Data Journey: An Inside Look

Get a glimpse into HEINEKEN USA's consumer data journey and learn how the multi-brand company built a golden consumer record with our CDP.

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First-Party Data: The Future of Marketing

What is first-party data? How can it help your business? We answer both questions and offer other customer data insights in our guide.

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Improving Your Front-End Customer Experience

Learn how to enhance your customer experience strategy by factoring in the three key ingredients of front-end CX in your engagement efforts.

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Customer Segmentation: Streamlined with a CDP

Check out several customer segmentation examples and learn how leading companies build multi-dimensional segments in minutes with our CDP.

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Creating an Ideal Customer Profile for Marketing

Creating an ideal customer profile in a single source of truth like a CDP is your path to more efficient and effective marketing.

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Real-Time Marketing with Real-Time Data: A Guide

Real-time marketing is only possible with real-time data access. Learn how the right processes and martech can help you leverage up-to-date customer data.

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The Integrated Marketing Communication Playbook

Learn to build an integrated marketing communication strategy that boosts your ROI, improves your CX, and enables efficient data liberation.

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Customer Segmentation Analysis: A Guide

Customer segmentation analysis enables growth-focused teams to better leverage their first-party data and understand and engage customers.

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Customer Lifecycle Orchestration: A Guide

Customer lifecycle orchestration is the next frontier of marketing — and the premier path for companies to accelerate business growth today.

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Omni-Channel Acceleration: A Growth Opportunity for Retailers

Embracing an omni-channel engagement approach is how traditional retail companies and digitally native retailers alike can accelerate growth.

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How Consent Management Platforms Fail Marketing

Consent management platforms overpromised on their capabilities. That's why many brands are now turning to CDPs to manage customer consent.

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How the Data Lake’s Failure Led to the CDP

A data lake can still be a valuable solution for enterprises. But the legacy customer database's capabilities pale in comparison to a CDP's.

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Why Enterprise Brands Are Investing in CDPs

Enterprise brands' investment in the customer data platform (CDP) continues to increase — as does their ROI from the technology.

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Reducing Your Reliance on Third-Party Data

Third-party data is no longer a reliable marketing resource for companies today. Instead, businesses must turn to first-party customer data.

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The MarTech Stack Evaluation Guide

Use our martech stack evaluation guide to audit your brand's marketing technology stack and identify areas for improvement.

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Business Intelligence Reporting: Better with a CDP

Business intelligence reporting is far more efficient for growth teams when they use a customer data platform (CDP) as their primary BI tool.

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One-to-One Marketing: An Individualized Approach

Success with a one-to-one marketing strategy requires tech that enables efficient, real-time data activation based on rich customer insights.

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Behavioral Segmentation Examples and Insights

Check out several behavioral segmentation examples, statistics, and ideas that can help you make the most of your customer data and improve your marketing.

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Identity, Identifier, & Identity Graph, Explained

Marketers often confuse and conflate identity, identifier, and identity graph. Learn the differences between the martech terms.

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Breaking Down Our LiveRamp Partnership

With our LiveRamp partnership, it's easier than ever for BlueConic users to understand how their ads impact customers' journeys.

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HEINEKEN USA’s Journey to Building Golden Consumer Records

Learn how HEINEKEN USA uses our customer data platform to enable its direct-to-consumer (DTC) engagement strategy.

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Omni-Channel Acceleration in Retail

Download this guide to learn 4 ways retailers are turning first-party data into a strategic business asset for omni-channel growth.

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Identity Crisis: Media, Technology, and Data in the Next Decade

Discover how media leaders are focusing on social media, digital advertising, and data management to secure their place in the information ecosystem in the next decade.

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Business Transformation in Media & Publishing

Download this guide to learn how media and publishing companies are turning first-party data into a strategic business asset for growth.

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60-Second Story: Bliss Skincare and Experiences by Jebbit

Check out this 60-Second Story to learn how Bliss Skincare increased brand awareness and consumer engagement with a fun, interactive Skincare Quiz.

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Identity Crisis: Engaging Customers in a Post-Cookie World

To improve identity management and customer engagement, brands must move beyond third-party cookies and fully embrace first-party data.

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How VF Corp Made the Single Customer View a Reality

Learn how an iconic family of lifestyle brands transformed its marketing organization with a customer data platform.

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Why Operational Efficiency Is Your New Marketing Metric: Measuring MarTech Effectiveness
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Improving Operational Efficiency with a CDP

Download our eBrief to learn why martech investment decisions should be grounded in the operational efficiencies they create for marketing.

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Overcoming Barriers to Cross-Channel Customer Experiences

Discover how you can deliver bespoke customer experiences to your audience across channels and boost your core marketing metrics and ROI.

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How One Retailer Levels the Playing Field with Amazon

Discover how an apparel-and-accessories retailer leverages an omnichannel customer view in our CDP to create more value for its business.

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The ROI of a CDP: 6 Ways Enterprises Reduce Marketing Costs & Unlock Revenue
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What Is a CDP? And What Isn’t a CDP?

"What is a CDP?" It's a frequently asked question by business professionals and leaders alike. And one we answer in our in-depth eBook.

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Webinars & Videos
Lifecycle Marketing: Why Customer Data Is Critical to Orchestrating Individualized Experiences
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Reports & Guides
The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era
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Reports & Guides
Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks
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Webinars & Videos
Why Brands Will Abandon Marketing Cloud Suites in 2021

Learn why brands will continue to abandon their marketing cloud suites and turn to the customer data platform (CDP) in our on-demand webinar.

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Webinars & Videos
AI for Marketing: Why It’s Overpromised & Underdelivered, Until Now

Watch our webinar to discover how leading brands leverage artificial intelligence (AI) for marketing today — and how you can too with the right martech.

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Podcasts
How America’s Test Kitchen Boosts Customer Engagement

America's Test Kitchen's Sarah Desmarais details how she consistently improves customer engagement thanks to audience data gleaned from BlueConic.

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Podcasts
How Franklin Sports Built a Hyper-Personalization Strategy

Aaron Seitz from Franklin Sports explains how he developed a hyper-personalization strategy for his ecommerce brand using BlueConic's CDP.

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Podcasts
Evolving from Personalization to Individualized Marketing

Watch our MarTech East 2019 panel discussion to learn how two BlueConic users deliver individualized marketing to their customers with our CDP.

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Webinars & Videos
Death of Third-Party Cookies: What It Means for Marketing

Learn how to win in the era of privacy by ditching third-party cookies, building relationships with your customers, and leveraging first-party data.

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Webinars & Videos
Data Privacy: Compliance and Consent Management Tips

Watch our webinar to learn all about major data privacy laws and how you can build a consent management strategy to comply with the consumer regulations.

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Reports & Guides
Building a Business Case for a Customer Data Platform

Download our customer data platform business case eBook to learn how you can make the case for a CDP to your leadership team.

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Reports & Guides
FOLIO: Why Data is the Future of Your Publishing Business

In this Special Report, Folio sought to identify the state of data in publishing and magazine media, and how it's transforming the industry.

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Podcasts
Behind the Digital Transformation of Bob’s Discount Furniture

Hear how Bob's Discount Furniture approached its digital transformation and enhances its lifecycle marketing with BlueConic's CDP.

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Podcasts
Interview with The Boston Globe’s Peter Doucette

Boston Globe Media grows its active subscriber base by delivering a personalized content and marketing experience across its distinct media properties.

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