About ASICS
ASICS is a renowned sportswear brand that designs and sells shoes, clothing, and accessories for men, women, and children. The company is known for its running shoes, but also makes sandals, T-shirts, jackets, hoodies, swimwear, and more.
Challenge
ASICS sought a solution to enhance consumer engagement and provide personalized product recommendations tailored to various running personas. Additionally, the company aimed to capture valuable lifestyles and psychographic data to support ongoing segmentation initiatives.
Solution
ASICS leveraged Experiences by Jebbit to engage consumers in an interactive digital conversation and provide qualified insights into each consumer's individual running routine. As a result, ASICS was able to understand consumer preferences and personalize the shopping journey.
Results
90% experience completion rate
70% website redirection rate
21.5 average data points per user profile
