About Urban Decay
Urban Decay is a subsidiary of L'Oreal. Their beauty products are similar including lip, eye, complexion, and body products. They are most well-known for their 'Naked' collection, which includes twelve different eye shadow palettes. Urban Decay is on a mission to inspire women everywhere and to help them feel beautiful about themselves inside and out. Most importantly, Urban Decay needs to understand their desires when it comes to all things beauty.
Challenge
Urban Decay wanted to improve both the consumer experience of the brand and lifetime value of their customers. They were searching for a strategic way to collect key attributes from their customers, while also offering an engaging and valuable experience that had the substantial data they needed.
Solution
Urban Decay utilized Experiences by Jebbit to create an engaging and on-brand experience through an interactive quiz that was built using the Experiences platform. This enabled the company to acquire first-party data which was a necessity for them to improve on their customer experiences and engagement. Specifically, Urban Decay created an Product Match Quiz that enabled them to easily deliver and scale multi-channel experiences and drive data capture. They were also able to create immersive conversational commerce experiences that could easily be scaled through all their digital touch points.
We are excited about these initial results with Jebbit. We have future plans for similar seasonal content and broader scale conversational commerce experiences so are very encouraged by the high engagement and rich data capture."
Vice President, Global Digital, Urban DecayResults
Experiences by Jebbit enabled Urban Decay to immediately see a 17% increase in data capture, a 85% completion rate, and a 64 second engagement time.
These experiences collect first-party data at scale that consumers willingly share, informing direct connections between L'Oreal brands and their customers.
