About Evenflo
Evenflo is a 100 year old infant feeding company. They provide products that include car seats, safety gates, high chairs, play yards, stationary activity centers, infant carriers and doorway jumpers. As you could guess, they offer all things infant/kid friendly when you are expecting a baby. Since Evenflo is over a century old, it's no surprise that keeping up with the constant evolution of marketing is a challenge.
Challenge
Evenflo wanted to know and understand their customers' needs. Being able to deliver an engaging digital shopping experience became a priority, especially with the new eCommerce focused era we have migrated into. Consumers want convenience, value and to trust who they're buying from.
Solution
Evenflo used Experiences by Jebbit to create a Stroller and Car Seat Product Match Quiz. This marketing strategy immediately solved the problem of knowing and understanding their customers on a deeper level. By using a Product Match quiz, they were able to see exactly who was shopping for strollers vs. carseats, and what their exact needs were. In the blink of an eye, Evenflo saw immense improvement in all areas including: conversion rate, customer engagement, key attributes, and a decrease in bounce rate.
Results
To be exact, Evenflo saw 46% more conversions compared to average BAU conversion rates from across the Evenflo website, consumers spent 1 minute and 48 seconds more engaging with the Product Match Quiz than a traditional website session, there was a 19% decrease in website bounce rate and 1.1 more pages per session interacted with. They also were able to capture 4.8 key attributes per unique user engagement.
Our Jebbit quiz is increasing sales and decreasing bounce rates by guiding consumers to the right product for them. Not only that but the Zero Party Data we are collecting from each experience is driving our re-marketing and LTV efforts as well as more refined insights on our shoppers and purchasers."
Director of Digital Demand, EvenfloAs is evident per their results, Evenflo's thoughtful and strategic approach to better understanding their prospect's and customer's needs using Experiences by Jebbit, it's safe to say that Evenflo is setting the bar for how to drive meaningful customer engagement in the ever-evolving eCommerce ecosystem.
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