In today’s fast-paced digital world, timing is everything. The brands that can deliver personalized, relevant experiences in the moment are the ones winning customers’ attention—and loyalty. But what happens when your data isn’t keeping up?
If you’ve ever worked with batch uploads or scheduled data refreshes, you know the pain of waiting for up-to-date data. By the time your systems sync, your opportunity to deliver that perfect personalized offer might have already passed. Worse, you’re left relying on stale information, which can lead to irrelevant messaging, missed opportunities, and—let’s face it—frustrated customers. Plus, your data teams are bogged down with manual tasks like building integrations and managing ad-hoc requests.
Introducing Real-Time Sync
That’s why we’re excited to announce our latest feature: Real-Time Sync for Snowflake, a new feature that provides real-time access to data stored in your data warehouse. No more waiting on scheduled uploads or engineering-heavy processes to move data between systems. With Real-Time Sync, your marketing team gets real-time access to warehouse data, allowing you to optimize your personalized experiences. It also lightens the load for your engineering teams, freeing them up from manual data tasks.
Real-World Use Cases
Let’s say a customer abandons their cart, and you have their CLV (customer lifetime value) data stored in Snowflake. With Real-Time Sync, you can instantly trigger an email with a personalized offer based on their CLV—no need to wait for a batch process to run.
Or maybe you want to make real-time paywall decisions. Using propensity-to-subscribe scores stored in Snowflake, Real-Time Sync can decide in real-time whether to show a paywall to a visitor, making the user experience more dynamic and relevant.
Imagine pulling PII from Snowflake while a customer is browsing your site. You can personalize their experience with on-the-fly messaging or offers tailored to their interests—without missing a beat.
Looking Ahead: A Composable Future
Real-Time Sync isn’t just another feature update—it’s a pivotal step in our journey toward building a more composable CDP. So, why composable, and why now?
With recent innovations like Snowflake’s hybrid tables, we are poised to embrace a composable future that meets the real-time use cases our customers require for success. These advancements allow us to build solutions that support composable use cases, and Real-Time Sync is just the beginning.
Stay tuned for more exciting developments ahead.