Traditional static, outbound marketing falls short of customer expectations. Instead, marketers can drive growth by orchestrating all interactions to be in response to who and where each customer is on their journey. BlueConic transforms the way your growth-focused teams operate by empowering them with unified, actionable, and privacy-compliant first-party data to drive business outcomes.
Embed privacy into the customer experience. Create trust with customers by using front- and back-end privacy features to centrally manage consent to inform what customer data is used to deliver experiences.
Deliver timely and relevant messaging to individuals based on real-time data about behaviors and transactions coupled with predictive models for product and content recommendations.
Recognize customer across channels from the time they are anonymous to the time they become known. Use historical data to truly understand the customer’s journey and needs.
Use cross-channel customer data to calculate CLV, RFM, and other customer scores in real-time. Use CLV to orchestrate customer experiences, measure growth over time, and understand what drives loyalty.
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