Drive growth from customer lifecycle marketing
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See what BlueConic can do for you
Traditional static, outbound marketing falls short of customer expectations. Instead, marketers can drive growth by orchestrating all interactions to be in response to who and where each customer is on their journey. BlueConic transforms the way your growth-focused teams operate by empowering them with unified, actionable, and privacy-compliant first-party data to drive business outcomes.
Deliver privacy-led experiences
Embed privacy into the customer experience. Create trust with customers by using front- and back-end privacy features to centrally manage consent to inform what customer data is used to deliver experiences.
Orchestrate cross-channel journeys
Deliver timely and relevant messaging to individuals based on real-time data about behaviors and transactions coupled with predictive models for product and content recommendations.
Persistent view of the customer
Recognize customer across channels from the time they are anonymous to the time they become known. Use historical data to truly understand the customer’s journey and needs.
Measure CLV and loyalty
Use cross-channel customer data to calculate CLV, RFM, and other customer scores in real-time. Use CLV to orchestrate customer experiences, measure growth over time, and understand what drives loyalty.
We are starting to develop a deeper understanding of our users’ behaviors and journeys – in real time. There is an extra layer of interest and intent that we can derive from multi-channel touchpoints and these softer inputs have become more important for our marketing.
Kristina Kalpokaite
Head of Acquisition, Vanarama
BlueConic enables us to offer a more personalized email marketing program that puts the customer at the center of everything we do. By implementing their abandon browse template, we realized more than a 35% increase in revenue.
Dana Green
Director of Ecommerce & Optimization, Comoto Holdings, Inc.
Adding a CDP to our martech stack has been truly transformative in how we think about our digital strategy.
Saugar Sainju
VP, Growth Marketing, goba Sports Group
Telia Sweden focused on increasing their upsell and cross-sell conversions by enhancing Salesforce Journey Builder with the power of BlueConic’s unified profiles, segmentation, predictive modeling, and lifecycle orchestration capabilities – leading to a 40% increase in conversions for specific campaigns.
Lena Lindgren
Head of Marketing Technology & Personalization, Telia Company
BlueConic enabled us to enrich channels with additional data and apply personalization to the right target group at the right time. Furthermore, data has obtained a powerful and central position through BlueConic to extract maximum potential from the channels.
Loraine Seliger
Data Specialist, Adwise
Six new paid subscribers isn’t a huge number, but it only took us five minutes to build this campaign. If I can get six subscriptions via a campaign that only took us five minutes to create, that’s a major win for us.
Kyle Whitfield
VP Consumer Revenue, The Advocate
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Related Resources
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Speak with an expert on how to bring BlueConic into your stack today.
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