Automatically resolve identities and normalize data upon entry, speeding up data availability to enhance performance. Customize profiles effortlessly to adapt the data model to your specific needs.
Customer Data Platform
The real-time CDP built for big-time results
BlueConic CDP gives you real-time data transformation ready for instant activation. Spend less time waiting and more time engaging — with no coding required.
Connect everything, personalize everywhere
Build a stronger, faster, secure first-party data foundation with the industry’s most marketer-friendly CDP.
Comprehensive profiles
Faster segmentation
Create ultra-precise segments across profile attributes in minutes, without needing technical expertise. Our advanced segment builder allows you to identify overlaps, compare segments, and accelerate data modeling. Segments update every 24 milliseconds for precise targeting.
Real-time personalization
Tailor web and app experiences in real-time based on individual behaviors and preferences, whether anonymous or known. Use our native personalization engine to recommend content, personalize offers, capture consent, and more—all through an intuitive interface empowering non-technical teams.
Lifecycle orchestration
Orchestrate personalized lifecycles that adapt seamlessly to each customer’s unique journey. Utilize our intuitive point-and-click interface to organize, coordinate, and visualize cross-channel touchpoints. Gain valuable insights into customer lifecycle stages for effective management and optimization.
AI & Modeling
Leverage extensive AI and machine learning capabilities with options for both business users and data scientists. Apply pre-built notebooks or import your own models, and schedule scores to refresh every 3 minutes for continuous optimization.
Connections
Unify and activate first-party customer data across your entire martech ecosystem using named and universal integrations available in BlueConic.
Real-time Experiences
Keep your audiences finely-tuned and real-time experiences relevant with instant data transformation and sub-second access.
Marketer-friendly
Effortlessly tweak your data models and build complex segments with an intuitive point-and-click interface purpose built for hands-on doers.
Amplify results with AI
Boost your outcomes with AI-driven lookalike audiences and customer predictions — no need for data scientists.
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"The BlueConic CDP has allowed us to make more meaningful connections with customers in a way that is mutually beneficial. We are just beginning to see the possibilities and are excited to see where it takes us."Tim Nusch | Engineering Manager - Consumer Engagement, Electrolux
Discover what you can do
Speak with an expert on how to bring BlueConic into your stack today.