Blog

Customer behavior prediction modeling uses data and machine learning for real-time personalization, improve segmentation, and optimize campaigns, helping marketers anticipate needs and reduce churn.

Discover how Mattel's DTC strategy, powered by customer data, is reshaping customer engagement and driving business growth.

Brand loyalty is expected to decline by 2025 due to price sensitivity, but brands can retain customers by investing in data unification, personalization, and dynamic loyalty programs.

Set yourself up for success in 2025 by using BlueConic to capture data, optimize engagement, and drive conversions through personalized holiday experiences.

Learn how unlock the power of first-party data to diversify revenue, enhance customer relationships, and drive sustainable growth with these five actionable strategies.

Discover how IKEA and Pinterest used Experiences by Jebbit to inspire home renovations with a personalized chatbot experience, driving 5K custom boards and 90K IKEA pins.

See how Kirkland's leverages Jebbit and Pinterest to boost furniture sales with personalized quizzes.

Discover how REN Skincare (UK) boosts conversions and personalizes shopping journeys with Jebbit’s Skin Finder Quiz.

See how McCormick uses interactive quizzes to deliver personalized recommendations.

Discover how Hendrick's Gin used Jebbit and Pinterest to create an interactive cocktail-finding experience.

See how Betty Crocker gamified recipe discovery with Experience by Jebbit’s Recipe Roulette, driving 80% click-throughs to their site and a 90% completion rate.

To stand out this holiday season, retailers should focus on delivering value through inspiration-driven experiences, like gift finders and personalized recommendations.

Learn how interactive quizzes can increase customer lifetime value (LTV) and benefit businesses.

Unlock the power of a Customer Data Operating System (CDOS) to create personalized, data-driven marketing strategies by unifying insights from multiple channels and enhancing customer engagement.

Learn how to build a powerful customer engagement platform by unifying data with BlueConic, enriching insights with Jebbit’s interactive experiences, and integrating with tools like Braze and Shopify.

Discover how optimizing your brand's customer journey touchpoints can boost satisfaction, engagement, and conversions by analyzing data, addressing pain points, and personalizing experiences.

Discover five innovative strategies for publishers to build direct relationships with readers and thrive in a post-cookie world by leveraging first-party data.

Learn how publishers can navigate the uncertain future of third-party cookies by embracing first-party data to build stronger audience relationships and future-proof their strategies.

See how Party City engaged customers and boosted Halloween shopping with a fun, interactive experience.

Discover how Diageo boosted brand consideration with a Quiz-to-Board experience.

Discover how to effectively expand your brand reach and awareness in today’s competitive market with targeted strategies, designed to engage your ideal customers and drive transformative results.

Discover five strategies that you can use to achieve real customer understanding and drive tangible outcomes for your business.

Google's decision to reverse its stance on third-party cookie deprecation is forcing publishers to adapt once again.

BlueConic has acquired Jebbit, a powerful data-capture and experience-creation software for marketers. Together, we're establishing the industry’s first-ever Operating System for Customer Data.

Emerging CX trends, including CDPs, AI, and GenAI, are shaping customer experiences. Discover how they can improve CX, drive revenue growth, and enhance brand loyalty.

Learn the best tactics for getting your customers to voluntarily divulge info you can use.

Find out why more and more companies are investing in integrated, pure-play CDPs.

Learn the six questions to ask when crafting your data strategy.

Learn more about the rise of invisible experiences and what they mean for businesses and consumers alike.

In this article, we’ll break down the privacy paradox and the steps that companies can take to improve consumer perceptions of privacy.

Discover eight strategies for managing a successful CDP evaluation process.

Discover how to create a quiz funnel that will engage your audience.

Find out what first-party data is, why it’s valuable, and how you can start collecting it.

Discover how the combination of BlueConic with Shopify can not only convert casual browsers into committed buyers, but also elevate customer satisfaction with hyper-personalized, timely interactions.

Check out the top 5 takeaways from BlueConic Connect: Retail Revelations.

In January 2023, BlueConic experts made predictions on what to expect for RFP trends in the coming year. Discover how these predictions fared.

Discover how how retail and consumer goods companies can use first-party data to meet and exceed their customer retention and loyalty goals in today’s dynamic environment.

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

Discover five top takeaways from BlueConic’s first-ever Women in Technology Leadership Forum.

Discover how to create engaging holiday gift finders that captivate shoppers and drive conversions

Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.

The evolution of AI in e-commerce has made it possible to tailor the customer experience with relatively little effort — bringing benefits and a few challenges.

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

Learn how to tailor your personalization efforts strategically.

Get privileged insight into your customers with psychographic segmentation, which lets you appeal directly to their values and stand out from the competition.

Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.

Discover the importance of well-defined use cases to guide the selection and implementation of a CDP to achieve business goals.

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

Learn how publishers can increase reader engagement, retention, and revenue through personalized content recommendations.

Discover how prioritizing sales can fuel growth, stability, and innovation for your business. Learn the transformative power of strategic sales focus.

Discover four tips that will save you time and resources while optimizing your website performance and the customer experience at the same time.

Discover six factors that will help you make more informed decisions and ultimately choose the CDP that best aligns with your organization's long-term growth plans.

At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.

Want a new and fun way to engage your users and customers? Try adding game elements to your marketing.

In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.

Learn how to craft lead-generating quizzes that deliver results.

From Netflix's personalization to Apple's ecosystem, learn how lasting relationships are built.

Learn about the customer engagement strategies you can use and their benefits — like encouraging repeat business and brand advocacy.

Learn how to collect and use engagement data to optimize your content and engagement strategies.

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.

In this Q&A, Cabinets.com's Jeff Robertson discusses how BlueConic helped reduce reliance on IT and increase agility across the organization.

Learn how to implement product bundling in your marketing strategy.

Say hello to AI-powered features that can build full digital experiences in mere seconds.

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

Here are three key takeaways we heard from the speakers and our conversations on the floor.

Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.

Abandoning legacy systems doesn’t come without its challenges. Find out what those challenges are and how to overcome them.

Find out how AI/ML is being used in the insurance industry to make the previously impossible, possible.

Discover the most common types of operational challenges that led B2C retailers to invest in BlueConic, as well as the benefits they gained after implementation.

In this Q&A, World Vision's Toby Beal talks about their decision to pursue a CDP, along with their approach to onboarding, configuring, and socializing BlueConic across their organization.