Only BlueConic combines interactive data collection, real-time activation, and AI-powered revenue optimization in one solution—so you can move fast, stay compliant, and grow smarter.
From interactive data collection and real-time profiles to smart segmentation and dynamic lifecycle orchestration—BlueConic delivers it all in one platform. With embedded AI and built-in privacy, you get everything you need to grow faster, with fewer handoffs and more control.
It’s tough to deliver personalization when your data is incomplete, outdated, or scattered across systems. With our CDP and interactive Experience, you can collect richer, real-time insights—directly from your customers and their behavior—and automatically clean, unify, and store it all in one place.
➔ Real-time behavioral listeners
➔ Off-site tracking via pixels and links
➔ Identity resolution, built-in
➔ Automated data cleansing
➔ Privacy-first by design
Once you’ve got the right data, everything gets easier—and more effective. BlueConic turns unified profiles into smarter decisions and faster actions. Whether it’s predictive segments, personalized content, or next-best actions, you’ll engage customers in ways that actually move the needle.
➔ AI-powered segmentation
➔ Predictive scores (CLV, churn, momentum)
➔ Always-fresh profiles and segments
➔ Next-best actions, triggered in real time
➔ Cross-channel personalization
➔ Journeys that adapt automatically
BlueConic’s composable CDP gives marketers secure, real-time access to data in platforms like Snowflake—with no exports, pipelines, or credential sharing required. More integrations, including Databricks, are coming soon—so your data stays flexible, future-proof, and ready for growth.
➔ Composable architecture
➔ Real-time data warehouse access
Whether you’re managing global brands, regional teams, or strict compliance requirements, the Customer Growth Engine gives you control and confidence—without slowing marketers down.
➔ Multi-tenant + multi-brand support
➔ GDPR, CCPA, SOC 2 Type 2 compliance
➔ Consent + preference controls
➔ Role-based access control
Two powerful products—loved by marketers, trusted by IT, supercharged by AI.
Discover how Nars shifted to a data-driven strategy to gather insights like product preferences, skin tones, and lifestyles—enabling more personalized marketing and communication.
