About PepsiCo
PepsiCo is a global food and beverage company that manufactures and sells a variety of products in more than 200 countries. Some of their well-known brands include Pepsi-Cola, Lay's, Doritos, Cheetos, Gatorade, Mountain Dew, Quaker, and SodaStream.
Challenge
In today's world, the way we use the internet and how we buy things is constantly changing. Companies are always having to come up with new and innovative ways to thrive in this changing landscape. One of these companies is PepsiCo, which makes food and drinks known all around the world.
By now, most companies know that third-party cookies are on their way out. PepsiCo saw this coming and decided to take action. They started seeking ways to talk directly to their consumers, they wanted to have real conversations with their audience and make their experience better.
They launched snacks.com, a snacker's paradise that offers products from around the world. PepsiCo is on a mission to collect valuable first-party data straight from the source, all while giving their loyal snackers a shopping experience they'll never forget. Then, they met Experiences by Jebbit.
Solution
Pepsi launched an Experiences by Jebbit Companion widget on their website to engage website visitors. By asking fun questions and gathering responses, Pepsi was able to provide personalized product recommendations that were tailored to each visitor’s preferences. This allowed Pepsi to create a more engaging and interactive experience for their customers, while also collecting valuable zero-party data that will help inform future marketing efforts.
Implementing the Experiences by Jebbit Companion widget on their website is comparable to going into a store, and instead of just looking at things on the shelves, a friendly store assistant comes up and asks you, "Hey, what kind of snacks do you enjoy? Are you a fan of spicy stuff or do you prefer something sweet?" This way, PepsiCo can get to know you better and suggest snacks that you might really like.
We're able to learn about our consumers as they engage but then also, we're able to help recommend the right products for them. And it actually helped us double our conversion rate."
Tech Venturing & Innovation, PepsiCoResults
Since leveraging the Experiences by Jebbit innovative, no-code platform, PepsiCo saw some incredible results:
2x conversions with the Experiences by Jebbit Companion on their site
77% of website visitors engaged with the Companion quiz
85% average response rate across all screens
36% of consumers visited the product page for the item recommended
