Multi-Dimensional Segmentation

Use real-time data to build complex segments

Combine any customer attributes to build your own cross-channel segments or expand on the segments already available in the platform.

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Increased agility and flexibility

Goodbye manual lists and multiple team hands-offs. Business users from growth-focused teams can build multi-dimensional segments in less than two minutes and activate them instantly across channels.

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User Friendly Interface
Dynamic Segmentation
Segment Insights
Real-Time Activation
“For the first time ever, we can use HEINEKEN’s owned segments instead of relying on third-party data. With that data in hand, we can design robust, personal journeys for our various audiences.”
Director, Consumer Data Strategy - Heineken

"Setting up a segment is very, very quick and you can do a lot more testing... Marketers can create a segment and send it out to our marketing automation software in an hour."
Frida Thornberg- Telia Company
“Adding a CDP to our martech stack has been truly transformative in how we think about our digital strategy.”
Saugar Sainju - Goba
"BlueConic enabled us to enrich channels with additional data and apply personalization to the right target group at the right time."
Loraine Seliger - Continu Professionals
"You can do a lot with the segmentation and the lifecycle orchestration capabilities in BlueConic to see what moves the needle the most."
Kyle Whitfield - The Advocate
"Overall, [BlueConic] is an easy-to-use solution that allows us to build custom audience segments for advanced customer insights and easy execution in other marketing channels."
Marketing Analyst

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