Create segments within the UI without the need for help from IT or SQL knowledge. Build new segments from any single or combination of customer profile properties or expand on the out-of-the-box segments available in the platform.
Multi-Dimensional Segmentation
Use real-time data to build complex segments
Combine any customer attributes to build your own cross-channel segments or expand on the segments already available in the platform.
Increased agility and flexibility
Goodbye manual lists and multiple team hands-offs. Business users from growth-focused teams can build multi-dimensional segments in less than two minutes and activate them instantly across channels.
User Friendly Interface
Dynamic Segmentation
Segments automatically update in real time based on changes in customers’ profile attributes. Watch as customers fall in and out of segments due to changes in their behavior, preferences, interests, scores, and other attributes.
Segment Insights
Discover new, high-value audiences, identify audience overlap, compare segments, and drill down into customer interests and preferences. Our insights gallery provides visualizations for these insights and more.
Real-Time Activation
Segments are centrally managed in BlueConic and updated in real time by way of connections to other systems in your martech stack. Send specific segments to different systems or to different campaigns or programs within a system.
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“For the first time ever, we can use HEINEKEN’s owned segments instead of relying on third-party data. With that data in hand, we can design robust, personal journeys for our various audiences.”Director, Consumer Data Strategy | Heineken USA -
"Setting up a segment is very, very quick and you can do a lot more testing... Marketers can create a segment and send it out to our marketing automation software in an hour."Frida Thornberg | Digital Marketing Development Manager, Telia Company -
“Adding a CDP to our martech stack has been truly transformative in how we think about our digital strategy.”Saugar Sainju | VP, Growth Marketing, goba Sports Group -
"BlueConic enabled us to enrich channels with additional data and apply personalization to the right target group at the right time."Loraine Seliger | Data Specialist, Continu -
"You can do a lot with the segmentation and the lifecycle orchestration capabilities in BlueConic to see what moves the needle the most."Kyle Whitfield | VP, Consumer Revenue, The Advocate
Discover what you can do
Speak with an expert on how to bring BlueConic into your stack today.