Unified Customer Profiles

Build a single customer view for business teams

Access to unified data enables you to transform the way you build segments, conduct modeling and analytics, and orchestrate customer experiences.

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Higher data quality

Better customer data quality leads to improved business outcomes. With built-in machine learning to maintain data hygiene, as well as other data cleansing and normalization features, you can be confident your customer profile data is accurate and complete.

Mitigated consumer data risk

We lead with a privacy-by-design philosophy. BlueConic provides the tools you need to manage consent and data privacy without introducing manual, complex processes that inherently introduce risk.

“For the first time ever, we can use HEINEKEN’s owned segments instead of relying on third-party data. With that data in hand, we can design robust, personal journeys for our various audiences.”

Director, Consumer Data Strategy - Heineken

"We’ve started to develop a deeper understanding of our users’ behaviors and journeys – in real time."

Kristina Kalpokaite - Vanarama

"We had a portion of website traffic that was ‘unknown’ first-party data and knew there was an opportunity to make use of it by leveraging the rich behavioral data we were collecting in BlueConic."

Lindsey Griffith - Endeavor

"BlueConic’s CDP easily integrates with many other applications out of the box. It’s powerful in building customer profiles on a global scale. "

Rob Velders - Signify

"BlueConic enables the consolidation of customer data from various sources into a single platform, offering a holistic view of customer behavior and preferences."

Director, Data and Analytics

Related Resources

Reports & Guides

BlueConic CDP Overview

BlueConic CDP gives you real-time data transformation ready for instant activation. Spend less time waiting and more time engaging — with no coding required.

Reports & Guides

Identity Resolution with BlueConic

Download this solutions brief to learn why BlueConic’s unique approach to identity resolution is s faster and more accurate than other approaches.

Podcasts

HEINEKEN USA’s Journey to Building Golden Consumer Records

Learn how HEINEKEN USA uses our customer data platform to enable its direct-to-consumer (DTC) engagement strategy.

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Discover what you can do

Speak with an expert on how to bring BlueConic into your stack today.

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