Bliss Uses Experiences by Jebbit to Increase Engagements by 25X

About Bliss Skincare

For over two decades, Bliss Skincare has been at the forefront of advocating the philosophy of "skincare as self-care." Founded in 1996, the brand has been steadfastly committed to delivering a range of clean, cruelty-free, and spa-inspired products to its diverse clientele. With a passion for promoting holistic well-being through skincare routines, Bliss has consistently strived to make high-quality skincare accessible to all.

Challenge

Bliss Skincare recognized the need to reimagine its brand identity and enhance its interactions with consumers. Faced with the ever-evolving landscape of skincare and consumer expectations, the brand aimed to pivot its approach toward providing more personalized experiences and tailored product recommendations. In a world inundated with choices, standing out and creating a strong emotional connection with customers was a paramount challenge for Bliss.

Solution

By partnering with BlueConic (formerly Jebbit) and Klaviyo, Bliss has been able to consistently drive more engagement with consumers no matter where, or when they shop!

This collaboration marked a pivotal moment for Bliss, as it provided a dynamic solution to elevate consumer engagement across various touchpoints. One of the standout implementations was the creation of engaging quizzes seamlessly integrated into Bliss's marketing strategy.

The introduction of the "Product Recommendation Skincare Quiz" and the "Vitamin C Knowledge Quiz" - both powered by Experiences by Jebbit - served as prime examples of Bliss's innovative approach. These quizzes not only educated consumers about the importance of skincare but also allowed Bliss to gather valuable insights into each individual's preferences and needs. The interactivity and personalization offered by these quizzes created a bridge between the brand and its customers, fostering a sense of involvement and collaboration.

The valuable zero-party data provided to Bliss by customers is then activated using Klaviyo so that no matter where a customer is in their lifecycle, their experience is always unique and valuable.

Results

The brand's strategic use of innovative technology and consumer-first/consumer-direct strategy is undoubtedly working. As a result, the brand has increased overall consumer engagement and satisfaction by increasing relevant personalization towards their customers.

Since launching their Experiences by Jebbit, Bliss has seen:

• 25x increase in swipes on instagram.

• 34% increase in leads captured on-site.

• 167% increase in email open rates using zero-party data to personalize.

Now, Bliss is using their data collected through the experience to develop more accurate customer profiles. These new profiles will allow them to give customers more accurate and more timely recommendations, improving their propensity to buy and increasing their lifetime value.