About Nars Cosmetics
NARS Cosmetics is a French cosmetics and skincare company known for its high-fashion, high-style, and forward-thinking approach to beauty. The brand's products are designed to celebrate individuality and embrace the audacious.
Challenge
Previously, Nars utilized a transactional marketing approach, promoting products to prospective and repeat buyers according to their online browsing patterns and past buying experiences on its worldwide online retail platforms. However, this approach resulted in a limited grasp of the consumer's identity, leaving a scarcity of usable data.
During 2019, Nars undertook a strategic shift, transitioning from a transactional method to a data-driven approach that prioritized immersive interactions. The main objective was to gain insights into customer product inclinations, skin tones, and lifestyle details.
Solution
Using Experiences by Jebbit, Nars launched a series of 20 digital Jebbit experiences. Among these, nine were distributed across various location-specific online retail platforms. The overarching aim was to streamline the customization of marketing endeavors and digital correspondence.
Results:
25% of all website visitors have engaged with at least one quiz
74% average completion rate for a Jebbit quiz
183k questions answered by consumers
379 hours of digital conversations with consumers
Lift in AOV
