CDP Readiness Assessment
Think of “readiness” as a score or checkpoint along the CDP journey – there’s no right answers so much as there are focus areas to right-size the approach for your organization.
As a business, your broad-based transformation efforts are likely executed through specific growth programs – like promoting new revenue streams, testing and iterating new customer engagement tactics, and/or more generally enabling your growth-focused teams (e.g. product, marketing, innovation, customer experience, ecommerce) to work faster and smarter.
After interviewing hundreds of BlueConic CDP customers over the last 10 years, we’ve seen that companies like yours thrive when they have accessible, unified customer profiles that offer both confidence and utility to enable their growth programs and the business teams that run them. Our assessment is designed to evaluate your readiness for a CDP based on each of the following dimensions:
Data Confidence – Your level of confidence that the customer data you have is accurate, complete, and accounts for individual privacy preferences.
Data Access – Your customer data’s accessibility to your entire tech stack, and the degree to which it is designed for speed, scale, and flexibility.
Data Utility – Your ability to use customer data to improve growth programs across channels – like campaigns and customer engagement strategies.
Think of “readiness” as a score or checkpoint along the CDP journey – there’s no right answers so much as there are focus areas to right-size the approach to your implementation and beyond.
In the next 9 questions, we’ll ask you to select the answer that most closely aligns to the current state of data at your company. We’ll use this information to determine your CDP starting points and email your custom results.