Nestlé Purina is revolutionizing how it engages with pet owners by putting personalization at the center of its customer acquisition journey. With Experiences by Jebbit, the brand is successfully combining interactive content with a data-driven strategy to create meaningful connections and drive growth.
Creating Engaging Experiences for Pet Owners
Nestlé Purina identified an opportunity to offer pet owners more than just products—they wanted to deliver personalized guidance and valuable insights. Using Experiences by Jebbit, the Purina team developed interactive experiences like quizzes and surveys to help pet owners find the best products for their furry friends. These experiences not only capture customer attention, but also foster trust by delivering useful recommendations based on dietary preferences, pet health concerns, and lifestyle needs.
The results speak for themselves: Nestlé Purina has achieved an 86% completion rate and a 65% lead capture rate by delivering engaging, value-driven content.
Capturing and Optimizing First-Party Data
As pet owners engage with these experiences, Nestlé Purina collects consented first-party data directly from their interactions—creating a mutual value exchange for both customers and the company. The data captures preferences, behaviors, and specific pet care needs that can be used to enrich customer profiles and segment into specific audiences, such as "Healthy Seeker" and "Puppy Lover.” These insights allow Purina to deliver personalized marketing campaigns that resonate deeply with their target audiences.
Utilizing Experiences has not only helped Purina get to know their customers better but it has also enabled Purina to reduce their acquisition costs for net new leads to just $.30 USD.This efficiency demonstrates the value of integrating data collection into engaging customer experiences. And by embedding data collection into customer engagement, Purina is gaining deeper insights into its audience while respecting privacy and building trust.
Fueling Growth with Personalization
With richer consumer profiles and actionable insights, Nestlé Purina has improved its ability to attract new audiences while strengthening relationships with existing customers. And by integrating first-party data into SAP and augmenting it with Jebbit’s interactive content, Purina can deliver hyper-targeted campaigns and personalized experiences at scale.
Looking ahead, Purina plans to expand its personalization efforts to new regions and brands, introducing formats like gamified experiences and product finders. This data-forward strategy ensures Purina will continue to excel in customer acquisition while setting a benchmark for innovation in the pet care industry.
To learn more about Nestlé Purina’s journey with Experiences by Jebbit, read the full case study here.