Over the last few years, traditional financial services companies have had to rethink the way they do business. Challenges resulting from third-party data deprecation, evolving consumer data privacy laws, increased competition, and complex technical landscapes are resulting in a shift away from third-party data in favor of first-party data that’s privacy compliant and offers deeper, more meaningful consumer insights.
To turn first-party data into a strategic business asset, more and more financial services companies are embracing customer data platforms (CDPs) for their data unification and activation needs. Yet one of the biggest barriers to making the most of a CDP is understanding the distinct ways financial services companies can take advantage of it to achieve their transformation goals.
Download our eBrief to find out how financial services companies can use a CDP to transform customer relationships and unleash growth. You’ll also learn:
Key trends impacting the financial services sector
Why collecting and unifying consented first-party data yields one of the most important assets financial services companies can have
Real-world examples of how other financial services companies are using BlueConic that you can use as inspiration for your own business