How America’s Test Kitchen Boosts Customer Engagement
Watch Sarah Desmarais of America’s Test Kitchen discuss how her team uses customer engagement insights and BlueConic to better understand audiences and content preferences.
Customer engagement data helps media and publishing brands better understand their audiences and how those audiences interact with marketing channels and content.
In this recorded session from MarTech East 2019, Sarah Desmarais, Director of Marketing, CRM & Audience Strategy at America’s Test Kitchen, discusses how her team uses customer engagement insights to better understand audience behavior and content preferences.
During the discussion, Desmarais explains how insights from BlueConic help her team gain a clearer understanding of their audiences and the types of content that resonate with both existing and prospective subscribers and buyers.
Sign up now to watch the full session to hear how America’s Test Kitchen approaches customer engagement and uses audience insights to support its marketing initiatives.
What you will hear in this session
This session highlights how customer engagement insights can help organizations better understand their audiences.
Understanding audience preferences
Hear how marketing teams can use engagement insights to better understand their audiences and the types of content that resonate with them.
Using engagement data to inform marketing
The discussion touches on how customer engagement data can help marketers better understand how audiences interact with their marketing channels and content.
Supporting engagement goals
Learn how engagement insights can help teams work toward goals such as newsletter sign-ups and event registrations.
Who this session is for
This session is designed for marketing professionals interested in understanding how customer engagement insights can support marketing strategy, including:
- Marketing leaders in media and publishing
- CRM and lifecycle marketing teams
- Digital marketing and audience teams
- Marketing technology and data stakeholders
- Organizations interested in customer data platforms
If your organization is exploring how customer data can help better understand and engage audiences, this session offers a perspective from a marketing leader working in this space.
About the speaker
This session features Sarah Desmarais, Director of Marketing, CRM & Audience Strategy at America’s Test Kitchen. In this discussion at MarTech East 2019, she shares how her team uses insights from BlueConic to better understand audiences and their content preferences.
How BlueConic helps brands drive customer engagement
Most companies collect enormous amounts of customer data. The challenge is turning those signals into meaningful engagement.
BlueConic helps organizations do exactly that. The platform powers what we call the Customer Growth Engine, bringing together customer data, insights, and activation so marketing teams can better understand their audiences and create more engaging experiences across channels.
With BlueConic, teams can:
- Create unified customer profiles that reveal how individuals interact with content, campaigns, and digital experiences
- Build dynamic audience segments based on real behaviors, interests, and engagement patterns
- Activate customer insights across marketing channels to support more relevant messaging and experiences
- Identify what content and interactions resonate most with different audiences
- Refine engagement strategies over time using real customer behavior and data-driven insights
When these capabilities work together, organizations gain a clearer picture of their audiences and the tools to create experiences that keep customers coming back.
