Guides

Business Transformation in Media & Publishing

Business transformation is happening across the media and publishing industry: from a shift toward digital formats to the pursuit of more diverse revenue streams.

In any case, it is the growing trend away from third-party data to first-party data that is currently disrupting the media and publishing status quo and accelerating the need for real transformation. This macro trend is taking shape in a number of ways.

Download your free copy of our eBrief today to discover why this transformation is taking place, and to learn:

  • What effective business transformation in media & publishing entails

  • How to adopt a modern audience engagement model

  • How to drive growth from audience monetization

Fill out the form to download the eBrief and learn why first-party data is essential to business transformation in media & publishing.

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