Bringing data and creativity together to help businesses truly understand their customers
Even with a flood of data at our fingertips, many businesses still find it challenging to really understand their customers' needs. Why? Because it’s not just about having more data; it’s about having the right data and knowing how to use it. Customer understanding is an ongoing journey, as people and their behaviors are constantly evolving.
At BlueConic, we’re here to help you better understand your customers to fuel smarter growth. With our CDP, we have been breaking down data silos and unifying customer data to create a complete and compliant view of each individual with tools to help your front-line doers turn insights into actions.
Now, with our acquisition of Jebbit, we’re bringing the power of data and creativity together to better understand your customers. Jebbit Experiences is the interactive tool to create fun, engaging quizzes and experiences that let you hear directly from your audience. No more guessing—just genuine engagements that reveal what truly matters to your customers and provide a value exchange that benefits them. These insights go beyond what raw data could ever tell.
Once you’ve gathered this enriched data, it can then be anonymized in the BlueConic Clean Room for advanced segmentation and activation across channels with partners.
We call this the Customer Data Operating System (CDOS)— a first of its kind suite of solutions designed to empower front-line doers to better understand and engage with their customers. It creates a seamless data loop that fuels deeper customer insights, driving growth and engagement objectives forward, whether your goals are to:
Expand your reach by targeting high propensity, ideal consumers across paid and earned channels with better data for a better return,
Enhance engagement through personalized experiences that foster long-term loyalty
Drive more conversions with messaging and offers tailored to meet customers’ unique needs, or
Drive innovation by empowering teams with advanced data to fuel creativity and unlock new revenue streams
Our Customer Data OS helps you continuously evolve your understanding of customers, no matter how their preferences change. With solutions like our CDP, Experiences, and Clean Rooms, we provide the tools to keep you ahead, build stronger connections, and fuel lasting growth.