Artificial intelligence (AI) has been utilized in numerous organizations’ marketing efforts in recent years, primarily through the use of tools to assist with tasks like content ideation, social listening, and search engine optimization.
But many businesses have yet to realize the vast potential of AI for marketing — including and especially the use of machine learning models to help them unearth customer insights they can leverage in personalized and one-to-one marketing.
Watch our on-demand webinar to discover advanced AI-for-marketing strategies leading brands have implemented today — strategies that can help you and your marketing team truly take advantage of your first-party customer data.