Consumer Goods Solutions
Drive consumer goods growth
See what BlueConic can do for you
The shift from third-party to first-party data is disrupting the consumer goods industry. That’s why many brands are building first-party data assets to accelerate direct-to-consumer growth. BlueConic transforms the way your growth-focused teams operate by empowering them with unified, actionable, and privacy-compliant first-party data to increase their agility and drive business outcomes.
Deliver privacy-led experiences
Embed privacy into the customer experience. Create trust with customers by using front- and back-end privacy features to centrally manage consent to inform what customer data is used to deliver experiences.
Leverage your data assets
Use your first-party data to gain valuable insights on customers. Packaging and selling segments to ad partners and/ or developing second-party data sharing relationships via Data Clean Rooms.
Create new digital products
Design new digital products and experiences for customers using a unified view of their engagement, behaviors, customer lifecycle stage, product preferences, and/or content interests.
Build DTC relationships
Direct-to-consumer relationships are bespoke relationships that can’t be replaced. Create an ecosystem to collect and use first-party data at every step of the customer journey.
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“The reason we went with BlueConic was a combination of things… how modern the technology stack is, advanced analytics capabilities, ease of use, as well as company culture.”Reem Seghairoun | VP, Global Digital Consumer 360, VF Corporation -
250%
The increase in identifiable customers HEINEKEN USA can build direct relationships with.
“For the first time, we can use HEINEKEN's owned segments instead of relying on third-party data and design robust, personal journeys for our various audiences.”Director, Consumer Data Strategy | HEINEKEN USA
Discover what you can do
Speak with an expert on how to bring BlueConic into your stack today.