This report, conducted in partnership with WBR Insights, it based on a comprehensive survey of 100 marketing leaders from top business-to-consumer (B2C) brands. It explores the barriers marketers’ encounter in effectively utilizing their customer data.
The findings reveal a telling challenge: 81% of marketers rate their technology infrastructure as only adequate for now, partially adequate, or inadequate in supporting data-driven marketing initiatives.
For marketing leaders, this report serves as a guide to understanding how they can effectively put their customer data into action. You’ll discover:
The current state of data-driven marketing
The organizational challenges, process inefficiencies, and technological impediments to effective data utilization
The keys to unlocking better returns on your customer data