Whether you’re in marketing, CX, commerce or data science, you likely have lofty goals for digital transformation in your business. Customer data platforms (CDPs) have become an essential asset and marker of innovation in this space. However, many brands remain unsure of how to best leverage these tools to drive growth and revenue.
Discover the top five CDP use cases with BlueConic customer success managers Casey Deck and Stèphanie van der Waard. You’ll learn:
How to build robust first-party data assets
Ways to deliver experiences that truly resonate with customers
Strategies to execute cross-channel and direct-to-consumer initiatives