Overview
Hendrick’s was looking to touch upon Pinterest trends and create a highly interactive campaign to find the perfect cocktail. Using the 2021 Pinterest Predicts trend “Modern Mystic” as a conceptual jumping off point, Hendrick’s blended their whimsical brand aesthetic and took Pinners on a journey to find the perfect constellation of cocktails.
Solution
Hendrick’s, Jebbit, and Pinterest created an interactive experience asking users questions about their favorite seasons and scents. Pinners were then prompted to create a board of cocktail inspiration. This was never done before in the alcohol and beverage vertical for Pinterest.
Results
52% of pinners engaged with the experience
15K custom cocktail boards created on Pinterest
4.7% lift in aided brand awareness
The Experience
Click here to check it out for yourself!
