Overview
Betty Crocker was looking for a way to promote its classic recipes and some new ones. They looked to Experiences by Jebbit to develop Recipe Roulette, a fun way to ‘gamify’ the task of finding a new recipe.
Solution
Pinners are asked to choose an event and then a Pinterest trend to spin for their next recipe. Recipe pins then spin by in a slot-machine inspired wheel until it lands on 2 custom recipes. Pinners can then click on a recipe to be redirected to the Betty Crocker site or they can hit the ‘Spin Again’ button to try again.
The Betty Crocker Recipe Roulette unit provided Pinterest users with Betty Crocker recipes in a fun and engaging way. We’re pleased with the reported metrics of this campaign."
Marketing Communications Assistant Manager, Betty CrockerResults
80% of pinners clicked on the recipe after spinning, being brought to the Betty Crocker site
90% average completion rate
The Experience
Click here to check it out for yourself!
