Overview
Founded in 1889, McCormick has long been a trusted provider of high-quality spices. McCormick recognized the need to prioritize privacy in their data-driven strategies. They wanted to ensure that their consumers' data was kept secure while delivering value in return. By adopting a privacy- focused approach, McCormick aimed to establish a trusted value exchange with their customers, fostering stronger relationships and enhancing the overall brand experience.
Here's how they're using Experiences by Jebbit to do it!
Solution
McCormick built engaging personality quizzes using Experiences by Jebbit that provide valuable insights into consumer preferences. By understanding what their customers enjoy, McCormick can deliver personalized experiences, recommend relevant products, and offer recipes tailored to individual tastes. They continuously optimize their approach for optimal brand- customer experiences.
Results
58% of website visitors who engaged with the quizzes
60% of users who started a quiz completed it
50% of users clicked- though to shop their recommended products
The Experience
Click here to check it out for yourself!
