First-Party Data
In 2025, CDPs will be key for B2C success by enabling smarter personalization, ensuring privacy compliance, and scaling with growing data.
Clean up holiday data by understanding customer intent (self-purchase vs. gifts) through quizzes and interactive tools to improve segmentation, message relevance, & Q1 marketing campaign performance.
Brand loyalty is expected to decline by 2025 due to price sensitivity, but brands can retain customers by investing in data unification, personalization, and dynamic loyalty programs.
Set yourself up for success in 2025 by using BlueConic to capture data, optimize engagement, and drive conversions through personalized holiday experiences.
Learn how unlock the power of first-party data to diversify revenue, enhance customer relationships, and drive sustainable growth with these five actionable strategies.
To stand out this holiday season, retailers should focus on delivering value through inspiration-driven experiences, like gift finders and personalized recommendations.
Unlock the power of a Customer Data Operating System (CDOS) to create personalized, data-driven marketing strategies by unifying insights from multiple channels and enhancing customer engagement.
Discover five innovative strategies for publishers to build direct relationships with readers and thrive in a post-cookie world by leveraging first-party data.
Discover five strategies that you can use to achieve real customer understanding and drive tangible outcomes for your business.
Watch this webinar to learn how harnessing first-party data can revolutionize your customer acquisition efforts, potentially slashing costs by up to 50%.
Customer Success Manager Nicky Peterse discusses the escalating impact of consumer privacy regulation and third-party data deprecation across all industries.
Explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies.
In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.
Learn the six questions to ask when crafting your data strategy.
Learn more about the rise of invisible experiences and what they mean for businesses and consumers alike.
Discover eight strategies for managing a successful CDP evaluation process.
Watch now to unlock the secrets to effective personalization and customer engagement by harnessing unique data insights.
Want a new and fun way to engage your users and customers? Try adding game elements to your marketing.
Learn about the customer engagement strategies you can use and their benefits — like encouraging repeat business and brand advocacy.
Want to take your marketing strategy to the next level? Try adding gamification elements.
How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic.