First-Party Data

Build brand loyalty with data-driven personalization. Leverage first-party data, AI-powered insights, and seamless experiences to boost engagement and retention. Learn how with BlueConic.

Discover how alcohol brands are transforming marketing with first-party data, interactive experiences, and DTC engagement. Stay ahead of the curve and build deeper customer connections.

First-party data is the key to smarter, cost-effective customer acquisition. It enhances targeting, builds trust, and ensures compliance—helping brands reach the right audience while maximizing ROI.

In 2025, CDPs will be key for B2C success by enabling smarter personalization, ensuring privacy compliance, and scaling with growing data.

Clean up holiday data by understanding customer intent (self-purchase vs. gifts) through quizzes and interactive tools to improve segmentation, message relevance, & Q1 marketing campaign performance.

Boost engagement & conversions with first-party data. Learn how top brands use personalization to drive 40% more revenue. Follow these 5 steps to launch data-driven marketing that works.

Brand loyalty is expected to decline by 2025 due to price sensitivity, but brands can retain customers by investing in data unification, personalization, and dynamic loyalty programs.

Set yourself up for success in 2025 by using BlueConic to capture data, optimize engagement, and drive conversions through personalized holiday experiences.

Learn how unlock the power of first-party data to diversify revenue, enhance customer relationships, and drive sustainable growth with these five actionable strategies.

To stand out this holiday season, retailers should focus on delivering value through inspiration-driven experiences, like gift finders and personalized recommendations.

Learn how interactive quizzes can increase customer lifetime value (LTV) and benefit businesses.

Unlock the power of a Customer Data Operating System (CDOS) to create personalized, data-driven marketing strategies by unifying insights from multiple channels and enhancing customer engagement.

Learn how to build a powerful customer engagement platform by unifying data with BlueConic, enriching insights with Jebbit’s interactive experiences, and integrating with tools like Braze and Shopify.

Discover how optimizing your brand's customer journey touchpoints can boost satisfaction, engagement, and conversions by analyzing data, addressing pain points, and personalizing experiences.

Discover five innovative strategies for publishers to build direct relationships with readers and thrive in a post-cookie world by leveraging first-party data.

Learn how publishers can navigate the uncertain future of third-party cookies by embracing first-party data to build stronger audience relationships and future-proof their strategies.

See how Party City engaged customers and boosted Halloween shopping with a fun, interactive experience.

Discover how to effectively expand your brand reach and awareness in today’s competitive market with targeted strategies, designed to engage your ideal customers and drive transformative results.

Discover five strategies that you can use to achieve real customer understanding and drive tangible outcomes for your business.

Watch this webinar to learn how harnessing first-party data can revolutionize your customer acquisition efforts, potentially slashing costs by up to 50%.

Customer Success Manager Nicky Peterse discusses the escalating impact of consumer privacy regulation and third-party data deprecation across all industries.

Explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies.

Learn the best tactics for getting your customers to voluntarily divulge info you can use.

Find out why more and more companies are investing in integrated, pure-play CDPs.

In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.

Learn the six questions to ask when crafting your data strategy.

Learn more about the rise of invisible experiences and what they mean for businesses and consumers alike.

Discover eight strategies for managing a successful CDP evaluation process.

Discover how to create a quiz funnel that will engage your audience.

Watch now to unlock the secrets to effective personalization and customer engagement by harnessing unique data insights.

Find out what first-party data is, why it’s valuable, and how you can start collecting it.

Discover how the combination of BlueConic with Shopify can not only convert casual browsers into committed buyers, but also elevate customer satisfaction with hyper-personalized, timely interactions.

Discover how how retail and consumer goods companies can use first-party data to meet and exceed their customer retention and loyalty goals in today’s dynamic environment.

Discover how to create engaging holiday gift finders that captivate shoppers and drive conversions

Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

Learn how to tailor your personalization efforts strategically.

Get privileged insight into your customers with psychographic segmentation, which lets you appeal directly to their values and stand out from the competition.

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

Learn how publishers can increase reader engagement, retention, and revenue through personalized content recommendations.

Want a new and fun way to engage your users and customers? Try adding game elements to your marketing.

Learn how to craft lead-generating quizzes that deliver results.

Learn about the customer engagement strategies you can use and their benefits — like encouraging repeat business and brand advocacy.

Learn how to collect and use engagement data to optimize your content and engagement strategies.

Learn how to implement product bundling in your marketing strategy.

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.

Abandoning legacy systems doesn’t come without its challenges. Find out what those challenges are and how to overcome them.

Discover the most common types of operational challenges that led B2C retailers to invest in BlueConic, as well as the benefits they gained after implementation.

Understand the basics of second-party data and why this oft-overlooked form of consumer data will play a critical role in helping companies future-proof their marketing efforts.

Want to take your marketing strategy to the next level? Try adding gamification elements.

Find out how technology can bring personalization to life.

The ultimate blueprint to boost bottom-line sales this holiday season.

Get a compilation of platinum hits to help you transform the way you interact with your audiences.

Learn why data clean rooms are gaining pace amid the third-party cookie’s demise.

What is a data clean room and why is it the future of CPG? The definitive guide to the latest tool in your data deprecation toolkit.

To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.

Developing audience monetization strategies based on their first-party data is what helps leading media and publishing brands thrive today.

Today's top retailers build omni-channel clienteling strategies with a CDP to provide a highly personalized, high-quality CX for customers.

Find out why telecommunications companies are turning to customer data platforms to accelerate their business transformation initiatives.

Consumer goods companies have the opportunity to transform their relationships with customers by embracing DTC — and investing in a CDP.

Learn how BlueConic customers create, execute, and modify their CDP use case roadmaps to increase both revenue and operational efficiency.

Fewer wasted impressions, increased conversions, and no more manual uploads. Liberate your data for effective social advertising campaigns.

By being intentional with first-party data imports, brands with CDPs can build strong, use case-based architectural designs that boosts ROI.

Josh Reed, The Director of Digital Demand at Evenflo, talks about the company's new eCommerce stack.

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic.

Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.

See some of the most entertaining and engaging product quizzes that are being used today.

Customer lifecycle management is streamlined and simplified for companies with BlueConic. Learn how your brand can benefit from Lifecycles.

Download this guide to learn the differences between common mechanisms that relate to the overall concept of identity.

Learn how you can begin your customer data platform journey — and get on your way to accelerating business growth — in our infographic.

Learn how BlueConic increases self-reliance among business users, reduces costs, removes barriers to experimentation and creativity, and ultimately, accelerates growth.

Digital transformation in financial services is accelerated for firms with a customer data platform (CDP) as their single source of truth.

Download this solutions brief to learn why BlueConic’s unique approach to identity resolution is s faster and more accurate than other approaches.

What is a customer data platform (CDP)? Our ultimate guide breaks down the many benefits of the advanced business technology.

Database architecture matters when choosing a CDP. Discover three platform structures and how each impacts business efficiency and outcomes.

Transactional data is just as important as behavioral and engagement data to consumer companies' omni-channel acceleration strategies.

Consumer packaged goods (CPG) marketing teams are transforming digitally and building thriving DTC strategies with first-party data and CDPs.

Get a glimpse into HEINEKEN USA's consumer data journey and learn how the multi-brand company built a golden consumer record with our CDP.

Real-time marketing is only possible with real-time data access. Learn how the right processes and martech can help you leverage up-to-date customer data.

Customer segmentation analysis enables growth-focused teams to better leverage their first-party data and understand and engage customers.

What is first-party data? How can it help your business? We answer both questions and offer other customer data insights in our guide.

Learn how to enhance your customer experience strategy by factoring in the three key ingredients of front-end CX in your engagement efforts.