First-Party Data

Learn how Centrum is reshaping consumer engagement through digital experiences.

Most brands fail at true personalization. Forrester’s 6C strategy unlocks deeper customer insights beyond basic data, enabling exceptional experiences. Watch the webinar to learn more!

Build brand loyalty with data-driven personalization. Leverage first-party data, AI-powered insights, and seamless experiences to boost engagement and retention. Learn how with BlueConic.

Discover how alcohol brands are transforming marketing with first-party data, interactive experiences, and DTC engagement. Stay ahead of the curve and build deeper customer connections.

First-party data is the key to smarter, cost-effective customer acquisition. It enhances targeting, builds trust, and ensures compliance—helping brands reach the right audience while maximizing ROI.

In 2025, CDPs will be key for B2C success by enabling smarter personalization, ensuring privacy compliance, and scaling with growing data.

Clean up holiday data by understanding customer intent (self-purchase vs. gifts) through quizzes and interactive tools to improve segmentation, message relevance, & Q1 marketing campaign performance.

Boost engagement & conversions with first-party data. Learn how top brands use personalization to drive 40% more revenue. Follow these 5 steps to launch data-driven marketing that works.

Brand loyalty is expected to decline by 2025 due to price sensitivity, but brands can retain customers by investing in data unification, personalization, and dynamic loyalty programs.

Set yourself up for success in 2025 by using BlueConic to capture data, optimize engagement, and drive conversions through personalized holiday experiences.

Learn how unlock the power of first-party data to diversify revenue, enhance customer relationships, and drive sustainable growth with these five actionable strategies.

To stand out this holiday season, retailers should focus on delivering value through inspiration-driven experiences, like gift finders and personalized recommendations.

Learn how interactive quizzes can increase customer lifetime value (LTV) and benefit businesses.

Unlock the power of a Customer Data Operating System (CDOS) to create personalized, data-driven marketing strategies by unifying insights from multiple channels and enhancing customer engagement.

Learn how to build a powerful customer engagement platform by unifying data with BlueConic, enriching insights with Jebbit’s interactive experiences, and integrating with tools like Braze and Shopify.

Discover how optimizing your brand's customer journey touchpoints can boost satisfaction, engagement, and conversions by analyzing data, addressing pain points, and personalizing experiences.

Discover five innovative strategies for publishers to build direct relationships with readers and thrive in a post-cookie world by leveraging first-party data.

Learn how publishers can navigate the uncertain future of third-party cookies by embracing first-party data to build stronger audience relationships and future-proof their strategies.

See how Party City engaged customers and boosted Halloween shopping with a fun, interactive experience.

Explore why customer relationship marketing is so important, and uncover the eight strategies you can implement to reap its benefits in your business.

Discover how to effectively expand your brand reach and awareness in today’s competitive market with targeted strategies, designed to engage your ideal customers and drive transformative results.

Discover five strategies that you can use to achieve real customer understanding and drive tangible outcomes for your business.

Better understand why a customer experience strategy is so important for your brand, and explore the techniques you can begin to implement.

Learn how first-party data comes directly from your audience, offering better accuracy, control, and compliance than third-party data. It boosts engagement and personalization while reducing costs.

Find out how market research helps gather customer insights to improve products, marketing, and customer satisfaction.

Learn how to optimize your e-commerce conversion funnel by guiding customers through awareness, consideration, conversion, and post-purchase.

Capitalize on the latest trends in skin care marketing to create relevant, engaging, and unique marketing campaigns that will catch the eye of your customers.

Learn how to design a post-purchase survey (and the common mistakes to avoid) so you can gather insights and optimize your customer journey.

Watch this webinar to learn how harnessing first-party data can revolutionize your customer acquisition efforts, potentially slashing costs by up to 50%.

In this quiz marketing guide, discover its benefits, the types of quizzes you can create, real-life success stories, and the steps to take to get started.

Customer Success Manager Nicky Peterse discusses the escalating impact of consumer privacy regulation and third-party data deprecation across all industries.

Discover how the right data and a behavioral marketing strategy can help you personalize the customer journey and boost engagement, loyalty, and conversions.

Explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies.

Learn the best tactics for getting your customers to voluntarily divulge info you can use.

Find out why more and more companies are investing in integrated, pure-play CDPs.

Learn how data-driven marketing boosts targeting, ROI, and customer insights. Follow steps like audience identification, tool investment, and data analysis to implement it effectively.

In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.

Learn the six questions to ask when crafting your data strategy.

Learn more about the rise of invisible experiences and what they mean for businesses and consumers alike.

Is your CPG experience optimized for your entire customer journey? Discover four strategies that can help you improve it from end to end.

Discover eight strategies for managing a successful CDP evaluation process.

Discover how to create a quiz funnel that will engage your audience.

Watch now to unlock the secrets to effective personalization and customer engagement by harnessing unique data insights.

Find out what first-party data is, why it’s valuable, and how you can start collecting it.

Discover how the combination of BlueConic with Shopify can not only convert casual browsers into committed buyers, but also elevate customer satisfaction with hyper-personalized, timely interactions.

Static content like blogs and social media is just part of the equation. Discover how to boost engagement with dynamic content on your website and in emails.

Enhance marketing with data enrichment—refine customer insights, boost personalization, and drive conversions. Learn the process, tools, and key differences from data cleansing. Read more now!

Discover how how retail and consumer goods companies can use first-party data to meet and exceed their customer retention and loyalty goals in today’s dynamic environment.

Personalized marketing tailors content to specific audiences using data, boosts engagement, saves costs, and enhances customer loyalty. Key steps: collect data, segment audiences, and refine messaging

Discover the customer segmentation models you can use to better understand your target audience and personalize your marketing strategy.

Discover how to create engaging holiday gift finders that captivate shoppers and drive conversions

Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.

Learn how concise customer satisfaction surveys that focus on key insights, simple questions, and avoid confusion help to boost responses.

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

Use these price optimization strategies to set the optimal price for your products and service, leading to better revenue and customer satisfaction.

Learn how to tailor your personalization efforts strategically.

Get privileged insight into your customers with psychographic segmentation, which lets you appeal directly to their values and stand out from the competition.

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

Learn how publishers can increase reader engagement, retention, and revenue through personalized content recommendations.

Boost ecommerce sales by optimizing conversion rates with strategies like mobile-friendly design, persuasive copy, simplified checkout, data-driven insights, and personalized experiences using Jebbit.

Want a new and fun way to engage your users and customers? Try adding game elements to your marketing.

Learn howBoost sales with personalized recommendations, quizzes, and targeted content for a seamless path to purchase.

Learn how to craft lead-generating quizzes that deliver results.

Learn about the customer engagement strategies you can use and their benefits — like encouraging repeat business and brand advocacy.

Try these effective customer retention strategies to keep them coming back for more.

Learn how to collect and use engagement data to optimize your content and engagement strategies.

Learn how to implement product bundling in your marketing strategy.

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

Abandoning legacy systems doesn’t come without its challenges. Find out what those challenges are and how to overcome them.

Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.

Discover the most common types of operational challenges that led B2C retailers to invest in BlueConic, as well as the benefits they gained after implementation.

Understand the basics of second-party data and why this oft-overlooked form of consumer data will play a critical role in helping companies future-proof their marketing efforts.

Discover how tracking metrics like retention, lifetime value, and churn, companies can enhance customer experience to drive revenue growth.

Want to take your marketing strategy to the next level? Try adding gamification elements.

Find out how technology can bring personalization to life.

The ultimate blueprint to boost bottom-line sales this holiday season.

Get a compilation of platinum hits to help you transform the way you interact with your audiences.

Learn why data clean rooms are gaining pace amid the third-party cookie’s demise.

What is a data clean room and why is it the future of CPG? The definitive guide to the latest tool in your data deprecation toolkit.