First-Party Data

Clean up holiday data by understanding customer intent (self-purchase vs. gifts) through quizzes and interactive tools to improve segmentation, message relevance, & Q1 marketing campaign performance.

Maddy Souza at Wayfair shares how using Experiences by Jebbit has helped enhance customer engagement through personalized, interactive content, leading to increased click-through and conversion rates.

Brand loyalty is expected to decline by 2025 due to price sensitivity, but brands can retain customers by investing in data unification, personalization, and dynamic loyalty programs.