About Haleon
Haleon is a global leader in consumer health, driven by a clear mission to improve everyday health with a human touch. With a strong portfolio of brands, including Sensodyne, Voltarol, and Centrum, Haleon is uniquely positioned to serve people around the world in a rapidly growing and increasingly important sector. By delivering innovative and effective solutions, Haleon is making a positive impact on people's lives, helping them to live healthier, happier lives with confidence.
Challenge
Haleon was faced with the difficult task of providing consumers with a personalized experience that adds value while also respecting their privacy. With more consumers researching products online before they purchase, Haleonʼs Centrum brand wanted to be able to educate consumers and recommend the best vitamins based on their needs all through their website.
Solution
To help consumers find the perfect vitamin offering based on their unique needs, Centrum launched an interactive quiz on their website powered by Experiences by Jebbit. The quiz enabled users to answer a series of questions and receive personalized recommendations tailored to their specific requirements. In addition, the quiz provided valuable information on where consumers could purchase the recommended vitamins locally or online.
By leveraging the power of interactive content, Centrum was able to engage customers in a more meaningful way, while providing them with the information they need to make informed decisions about their health and wellness.
Results
By leveraging Experiences by Jebbit, Haleon saw:
65% completion rate from people who engaged with the quiz
43% website redirect rate, indicating purchase intent from quiz participants
8.9 average data points captured per consumer
+15 second improvement in average session duration
39% reduction in bounce rate vs. BAU rates
