About Opel
Opel is one of Europe’s largest automakers. Opel and its British sister brand Vauxhall are present in over 50 countries and sell over one million vehicles annually.
Challenge
European automobile brand, Opel, sought to increase brand awareness ahead of the launch of the new Opel Corsa in France. Opel was looking to create an interactive solution and accurately portray the unique features of the new Corsa.
Solution
Pinterest used Experiences by Jebbit to create the first-ever lookbook in Europe, introducing the new Opel Corsa. After clicking on the standard ad, users are directed to the Pin Extension and provided an overview of the Opel Corsa, followed by a deeper dive of the car’s unique features.
Results
Opel created a fun, interactive way to portray the features in its newest Corsa model to consumers in France.
The Experiences by Jebbit integration enabled Opel to increase their click through rate by 11x and increased their engagement rate by 3x.
Now, Opel can use the data collected to better target advertisements to the interests of consumers in this new market.
