Overview
REN Skincare (UK) started with two primary goals: increase onsite conversion rates & gain a deeper understanding of who their customers are so that they could market to them more effectively. To get started, they sought out a solution that would help them personalize the shopper's path to purchase AND give them the ability to collect way more first-party data - data that would enable them to better understand user preferences, needs, lifestyles, and more.
Solution
The first experience REN Skincare (UK) built was a Skin Finder Product Match Quiz that users could find through a CTA on their website homepage. Users were asked five questions about their skin type, main skin concerns, and lifestyle habits and based on their unique responses, were shown the most relevant products for them.
Results
74% of website visitors who started the Skincare Quiz completed it
30% of users submitted their lead information
61% of users clicked through to a unique product(s)
74% of users who saw the quiz engaged with it
5% lift in online conversion rates
33% lift in average order value
The Experience
Click here to check it out for yourself!
