Overview
IKEA and Pinterest used Experiences by Jebbit to create a campaign around vacation inspired home renovations using Pinterest trends. Their goal was to inspire consumers and help bring the feel of their favorite destinations right to the home, especially during the time of Covid-19 quarantines.
Solution
IKEA launched the “IKEA Renocations” – a chatbot that creates a custom Pinterest board based on the pinner’s interests and tastes. Pinners can then shop IKEA items and design their dream room.
Results
58% Pinterest board creation rate
89% average completion rate
90,000 IKEA pins created
5,000 Pinterest boards created
The Experience
Click here to check it out for yourself!
