Welcome to the BlueConic Doer Spotlight, where we highlight the hands-on doers using BlueConic to take their data strategies to new heights.
Today, we’re thrilled to hear from Ata Ata, Senior eCRM Manager at Simply Business. Ata shares how he’s been using BlueConic to enhance their data strategy, improve campaign performance, and capture more leads.
What's your role?
As the Senior eCRM Manager at Simply Business, I oversee a team that handles nearly every email communication sent to our prospects and customers. We pride ourselves on our deep understanding of our data, our customers, and the most effective methods to engage with them.
What are the top three things you envisioned accomplishing with the BlueConic CDP?
We had three primary goals:
Create a single view of the customer: We wanted to consolidate data from various systems and sources across the business into a single, comprehensive view of each customer.
Optimize message delivery: The utopia of marketing is to create the best customer experience. We wanted to use the platform to deliver the right message to the right person, at the right time and on the right channel.
Progressive profiling: We wanted to gather more detailed insights about our leads over time, so we could qualify and segment them more effectively.
What’s the most exciting thing you’ve done with your data using BlueConic?
One of our most exciting achievements has been the development of omnichannel campaigns coupled with mid-journey progressive profiling. This approach allows us to engage customers across various channels, gather valuable data points as they interact with our brand, and refine our strategies in real-time.
What kind of results have you seen since working with BlueConic so far?
Since implementing BlueConic, we've seen a significant improvement in the performance of our paid media campaigns, thanks to improved first-party data. Additionally, we’ve been able to use non-technical methods to capture more leads on our website.
If you could give one piece of advice to a team just starting with BlueConic, what would it be?
My advice would be to carefully consider how you plan to segment and use your data. Thoughtful planning in this area will greatly inform your data implementation strategy, ensuring it aligns well with BlueConic’s capabilities and ultimately setting you up for more successful outcomes.
What’s next on your BlueConic journey?
Looking ahead, we’re excited to explore some of the out-of-the-box AI features, such as open-time email recommendations. We’re also focused on creating tailored, outcome-focused segments that will serve as templated building blocks. This will streamline the process of maintaining and building new audiences, making it easier, faster and more consistent. Additionally, we’re working on developing a next-best-action model to prioritize and present the most relevant actions to our customers.
