Discover how Mattel's DTC strategy, powered by customer data, is reshaping customer engagement and driving business growth.
See how McCormick uses interactive quizzes to deliver personalized recommendations.
See how Betty Crocker gamified recipe discovery with Experience by Jebbit’s Recipe Roulette, driving 80% click-throughs to their site and a 90% completion rate.
Discover how Hendrick's Gin used Jebbit and Pinterest to create an interactive cocktail-finding experience.
Discover how Diageo boosted brand consideration with a Quiz-to-Board experience.
Discover five strategies that you can use to achieve real customer understanding and drive tangible outcomes for your business.
Discover how Andrea Mooney, VP of Audience Platforms at Nexstar Digital, leverages BlueConic to unify audience data, streamline marketing campaigns, and enhance engagement with minimal resources.
Discover how Ata Ata, Senior eCRM Manager at Simply Business hasbeen using BlueConic to enhance their data strategy, improve campaign performance, and capture more leads.
Ryan Nakashima, Director, Product Management, Subscriptions at Hearst Newspapers harnesses the power of BlueConic to drive transformative results in subscription management and personalization.
Jeremy Feldman, Director of Digital Audience at Anchorage Daily News, shares how BlueConic tenhance audience profiles, boost monetization efforts, and create a unified source of truth for data.
Manu Muddappa, Web Analytics Manager at Infosys, turns raw data into personalized experiences, driving conversions and transforming their MarTech stack into a unified powerhouse with BlueConic.
Rajeev Deepak Kannuru, Senior Web Developer at Infosys, shares how he’s using BlueConic’s AI Workbench to transform the way the company engages with customers.
Nikki Johnson, Digital Data Analyst at Colgate-Palmolive, shares how BlueConic has helped revolutionize their digital strategy, doubling conversion rates and accelerating time to market.
This report explores the barriers marketers’ encounter in effectively utilizing their customer data.
Find out how Endeavor Business Media's Lindsey Griffith uses BlueConic to automate data processes and create audience segments for personalized marketing campaigns that boost engagement and revenue.
Discover how Essity's Lindsay Hull and her team are harnessing the power of BlueConic to make data-driven, customer-centric decisions.
Discover how Endeavor Business Media's Ryan Malec used BlueConic to develop a blockbuster new product that’s grown into a multi-million dollar revenue stream.
BlueConic has acquired Jebbit, a powerful data-capture and experience-creation software for marketers. Together, we're establishing the industry’s first-ever Operating System for Customer Data.
Watch this webinar to learn how harnessing first-party data can revolutionize your customer acquisition efforts, potentially slashing costs by up to 50%.
In this episode of The Content Marketing Virtual Summit, BlueConic CMO Patrick Reynolds shares invaluable knowledge on go-to-market strategies, data, and marketing leadership in the SaaS industry.
Emerging CX trends, including CDPs, AI, and GenAI, are shaping customer experiences. Discover how they can improve CX, drive revenue growth, and enhance brand loyalty.
Customer Success Manager Nicky Peterse discusses the escalating impact of consumer privacy regulation and third-party data deprecation across all industries.
Explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies.
Get practical strategies for successfully harnessing the power of AI and ML for your business.
In this episode of the Millennium Live, BlueConic CEO Cory Munchbach discusses how CDPs tackle pressing business challenges and how BlueConic empowers organizations to maximize ROI, and more.
Discover the top 5 real-world examples of how leading organizations are leveraging CDPs to drive growth and revenue in 2024.
In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.
Learn the six questions to ask when crafting your data strategy.
Learn more about the rise of invisible experiences and what they mean for businesses and consumers alike.
Discover eight strategies for managing a successful CDP evaluation process.
In this episode of the Org3D podcast, BlueConic CEO discusses her journey from data and analytics to go-to-market strategy and emphasizes the importance of true customer centricity.
In this episode of Brand Enabled: The Human Stories Behind Branding, BlueConic CMO Patrick Reynolds discusses how he puts his concepts into practice and how that has translated into business success.
Discover why BlueConic was named the sole Challenger in inaugural Gartner® Magic Quadrant™ for Customer Data Platforms.
Discover the key capabilities that should be on your CDP vendor comparison checklist.
Watch now to unlock the secrets to effective personalization and customer engagement by harnessing unique data insights.
In this episode of Operations with Sean Lane, BlueConic CEO Cory Munchbach discusses the relationship between CEO and COO, the importance of asking questions, and traits that can hold CEOs back.
Check out the top 5 takeaways from BlueConic Connect: Retail Revelations.
In January 2023, BlueConic experts made predictions on what to expect for RFP trends in the coming year. Discover how these predictions fared.
Discover the top RFP trends in CDP evaluation to shape your 2024 strategy.
In this episode of DataFramed, BlueConic CEO Cory Munchbach discusses successful marketing strategies, the impact of privacy laws on data collection, the future of marketing analytics, and more.
Discover how how retail and consumer goods companies can use first-party data to meet and exceed their customer retention and loyalty goals in today’s dynamic environment.
In this episode of Making Sense of Martech, BlueConic CEO Cory Munchbach discusses her journey to becoming CEO, what it looks like to lead a private equity-backed company, and more.
Download the study to learn about the benefits and ROI companies gain after implementing BlueConic.
Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.
In this episode of the VentureFizz Podcast, BlueConic CEO Cory Munchbach talks all things BlueConic, lessons learned since becoming CEO, and more.
Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.
Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.
In this episode of Marketecture podcast, BlueConic CEO Cory Munchbach discusses the history of BlueConic and how and why CDPs emerged, before diving deeper into the inner workings of our platform.
In this episode of HR Data Labs podcast, BlueConic Chief People Officer Katherine Boardman discusses remote work and how companies can craft it for their employees' benefit.
Discover the importance of well-defined use cases to guide the selection and implementation of a CDP to achieve business goals.
Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.
Ask these critical questions to ensure you choose the right vendor for your business.
Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.
Discover four tips that will save you time and resources while optimizing your website performance and the customer experience at the same time.
Get real-world examples of how consumer goods companies are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.
Discover six factors that will help you make more informed decisions and ultimately choose the CDP that best aligns with your organization's long-term growth plans.
At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.
In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.
Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.
Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.
In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.
Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor.
This Valentine's Day, we reflect on just how lucky we are to work with so many exceptional CDP partners every single day.
At BlueConic, every day we work with three key values: empathy, partnership, and expertise.
Discover some of the tactics you can use to reach your customers and collect data at the same time.
Understand the basics of second-party data and why this oft-overlooked form of consumer data will play a critical role in helping companies future-proof their marketing efforts.