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The Customer Retention Handbook for Retail & Consumer Goods Companies

Studies have found that increasing customer retention rates by 5% increases profits by 25% to 95%. But fostering retention and loyalty can be challenging in today’s highly competitive landscape. Shifting consumer preferences mean that what's popular today may not be tomorrow. Moreover, online shopping provides consumers with convenient alternatives, often at lower prices, reducing the perceived value of brand loyalty.

So, what are retail and consumer goods companies to do?

First-party data holds the key to optimizing your customer retention engine in today’s dynamic environment. In this handbook, you’ll discover:

  • The challenges of customer retention for retail and consumer goods companies

  • Why first-party data is the key to growth and profitability

  • Specific strategies that you can employ to retain more customers for your own business

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