About A&W Restaurants
A&W Restaurants is an American fast food restaurant chain distinguished by its "Burger Family" combos, draft root beer, and root beer floats.
Challenge
When the COVID-19 pandemic hit, it caused a lot of problems for businesses everywhere. They had to come up with new ways to reach their customers since things couldn't work their usual, normal way. A&W Restaurants joined forces with BlueConic (formerly Jebbit) in late 2020 to enhance their consumer connections and boost engagement during restaurant closures. The A&W Restaurants Marketing Team sought an intuitive, highly customizable, and enjoyable marketing solution. Over the past year, A&W Restaurants has successfully utilized Experiences by Jebbit across various creative applications.
Solutions
The brand has launched a variety of unique experiences within the last year, each designed to captivate their audience and forge deeper connections.
They created a celebratory experience for ‘National Root Beer Float Day’, a ‘Pub Style Basket Finder’, a ‘Collector’s Mug Logo Vote’ and so much more! Not only has their team launched some fun experiences, but they’ve also achieved impressive results.
Results
A&W saw remarkable quiz completion rates, high lead information submission, and widespread engagement. Take a look:
96% of website visitors who started the quiz, completed it.
85% of users submitted their lead information.
77% of users who saw the quiz, engaged with it.
