Overview
Party City wanted to team up with Jebbit and Pinterest to create a unique experience around the Halloween season that was not only fun and engaging for the consumer, but helped drive pinners to the perfect products for their Halloween celebrations.
Solution
The Party City team created a QuizBot where pinners were able to chat directly with Yorrik. Yorrik asked Pinners questions to help them find the perfect product(s). Pinners then had the opportunity to click on the products to shop on the Party City website.
Results
312K page visits over its six week flight
68% average conversion rate
77% average completion rate
The Experience
Click here to check it out for yourself!
