Welcome to the BlueConic Doer Spotlight, where we highlight the hands-on doers using BlueConic to take their data strategies to new heights.
Today, we’re thrilled to hear from Emma Cichocki, Senior Coordinator Marketing Strategy at MSG Sports. Emma explains how she’s using Experiences by Jebbit to enhance the way MSG Sports connects with its audience and create meaningful interactions that drive loyalty and excitement.
What's your role?
As Senior Coordinator Marketing Strategy, I focus on developing and executing campaigns that foster deeper connections with our fans. My role involves identifying innovative ways to engage audiences, gathering actionable insights through data, and collaborating with our team to craft strategies that align with MSG Sports' vision of enhancing the fan experience.
What are the top three things you envisioned accomplishing with Experiences by Jebbit?
Our top three goals included:
Data Capture: Building a robust database of fan insights to better understand our audience.
Fan Engagement: Creating interactive and fun experiences that resonate with fans and strengthen their connection to our brand.
Consumer Insights: Unlocking valuable information that helps us make data-driven decisions to improve our marketing strategies.
What kind of results have you seen since working with Experiences so far?
Since using Experiences by Jebbit, we’ve seen significant improvements in our data acquisition efforts. Not only have we captured a higher volume of fan data, but we’ve also gained more nuanced insights into their preferences and behaviors. This has enhanced our ability to tailor campaigns and retarget fans effectively. Additionally, our interactive experiences have driven more social sharing, increasing our reach and fostering organic engagement among fans.
What’s the most exciting thing you’ve done using Experiences?
The fan profile quiz has been a standout project for us. It combined entertainment with data collection in a way that truly resonated with our audience. Fans loved the interactive element, and it became a fun way for them to express their interests while we gathered valuable insights. This data has been instrumental in refining our retargeting efforts throughout the season, enabling us to deliver content and offers that feel more relevant and personalized to our fans.
What’s next on your Experiences journey?
We’re excited to launch a Player Trivia experience, which we believe will take fan engagement to the next level. Trivia is a natural fit for sports fans, offering a chance to test their knowledge and show their passion for the game. This project will allow us to continue capturing valuable data while providing an enjoyable and interactive touchpoint that strengthens our connection with our audience.
If you could give one piece of advice to a team just starting with Experiences, what would it be?
My advice would be to get creative with the platform—it’s incredibly versatile once you dive in and explore its capabilities. Think outside the box and experiment with different types of experiences. Whether it’s a quiz, poll, or interactive guide, there’s so much potential to engage your audience and achieve your goals if you approach it with an open mind and a willingness to innovate.
