Welcome to the BlueConic Doer Spotlight, where we highlight the hands-on doers using BlueConic to take their data strategies to new heights.
Today, we’re thrilled to hear from Jack Kane, Digital Product Manager at Live Nation. Jack explains how he’s using Experiences by Jebbit to create engaging and immersive experiences that connect fans to live music in innovative ways.
What's your role?
I am a Digital Product Manager at Live Nation, where I oversee the creation and optimization of digital experiences that enhance the connection between fans and live music.
What are the top three things you envisioned accomplishing with Experiences by Jebbit?
We have three primary goals:
Driving music fan engagement: We aim to create interactive and immersive experiences that resonate with music fans, deepening their connection with both live events and the artists they love.
Collecting insights and data: By leveraging Experiences, we’re hoping to gather fan preferences, behaviors, and insights to better inform our strategies and deliver personalized experiences that fans truly value.
Connecting our brand partners with live music fans: Our goal is to seamlessly integrate our brand partners into the live music ecosystem, fostering meaningful connections between them and fans through shared passions and tailored engagements.
What kind of results have you seen since working with Experiences so far?
We've seen fantastic results across the board when using the platform, and have really been able to hit a variety of brand and partner objectives when using the platform. Working with different markets, different types of brand partners, and different experiences mean that performances of our experiences do vary. We have different benchmarks for different style experiences when it comes to engagement and completions. Ultimately, Experiences by Jebbit has proven to be a fantastic tool for capturing valuable first-party data.
What’s the most exciting thing you’ve done using Experiences?
We've done almost 200 experiences (so far) in 2024, across over 15 different countries, so there's far too many to single one out! The exciting thing is seeing how many different teams use the tool, and the different types of experiences they are creating.
We did our first campaign in Thailand this summer, and created a personality match style experience with a "spinner" at the end. The theme was "What type of Live Music Fan Are You?", and the experience was accessed by conference attendees via iPads and a touch screen. This was the first time one of our teams has used Experiences by Jebbit in a physical setting like this, and combined a personality match style experience with the spinner - so that's definitely one to shout out!
What’s next on your Experiences journey?
We're going to be using the coupon code feature in combination with the spinner. The idea will be that fans use the spinner tool, and then a certain number of winners will land on an outcome that has a unique coupon code that can be used to claim various discounts.
Other than that, we will continue to empower our teams to hit their marketing objectives using the tool, and striving to improve the fan experience.
If you could give one piece of advice to a team just starting with Experiences, what would it be?
The first screen is the most important screen. Once the user has completed that first screen, they are invested and likely to complete the experience and become a lead. We see the biggest number of drop offs on this screen, but once our fans have engaged past the first screen, the percentage drop off rate falls significantly.
So, the advice we give to all of our teams using Experiences is make that first screen stand out! That screen really needs to have a clear call to action and incentive to make the fan invest their time in the experience. Keep copy as short as possible and use headlines not sentences. Also use text that excites users into a sense of urgency. Make sure the button is clear to see and fans don't have to scroll at all on this first page. If you've got a competition as part of the experience, then be sure to highlight this too.
