Welcome to the BlueConic Doer Spotlight, where we highlight the hands-on doers using BlueConic to take their data strategies to new heights.
Today, we’re excited to feature Maddy Souza at Wayfair. Maddy shares how she’s leveraged Experiences by Jebbit to create innovative, interactive experiences that transform customer engagement and drive meaningful results.
What's your role?
I am the Senior Email Marketing Associate - Customer Communications. My focus is on creating meaningful, personalized experiences that drive customer engagement and deliver measurable results.
What are the top three things you envisioned accomplishing with Experiences by Jebbit?
When we started using Experiences by Jebbit, our goals were clear:
Engage low-intent customers who might not otherwise interact with our emails
Drive clicks by offering dynamic, interactive content tailored to their preferences
Increase revenue through personalized product recommendations that resonate with each customer
What kind of results have you seen since working with Experiences so far?
The results have been incredible! Most recently, our gift guide achieved a 17% lift in click-through rates and a 55% increase in conversion rates. Those numbers reflect how well our audience is responding to the personalized and interactive approach.
What’s the most exciting thing you’ve done using Experiences?
We created a style quiz designed specifically for low-engaged customers. This quiz quickly became one of our top-performing pieces of content, proving that when you meet customers where they are with content that speaks to their preferences, the results can exceed your expectations.
What’s next on your Experiences journey?
We're looking to expand our use of Experiences beyond email campaigns by integrating it into our SMS and push notification strategies. We see a lot of potential in delivering the same level of interactivity and personalization through these channels.
If you could give one piece of advice to a team just starting with Experiences, what would it be?
Don't be afraid of trial and error—it’s a crucial part of the process. Our first attempts with Experiences weren’t perfect, but those early challenges taught us so much about what resonates with our audience. By testing and learning from both successes and setbacks, we’ve been able to refine our approach and create content that truly engages our customers. The more you test, the better you’ll understand your audience, so stay curious and persistent!
