Publishers and digital content strategists continually aim to enhance reader engagement and revenue; however, using the right data and technologies to deliver on personalized engagement strategies can feel daunting. In this webinar, Kevin Henneberger, Lead Senior Digital Promotions Specialist at Christian Science Monitor, delves into the transformative journey of boosting reader engagement through content recommendations powered by BlueConic CDP.
Christian Science Monitor walks through their phased approach, iterative improvements, and the significant impact of targeted content recommendations.
They walk through some of their proven tactics, such as:
Replacing traditional pop-ups and email-acquisition tools to achieve a 3x increase in click rate engagement
Building a new exit intent widget, testing algorithms, adjusting filters, and enhancing reader experiences while supporting key metrics like continuation rates and paywall stop rates
Dynamic content recommendation strategies extended to assets such as “Related Stories” and “Next Up”
Whether you are starting small or aiming for widespread organizational impact, this session provides actionable takeaways to boost reader engagement with tips on how to leverage a CDP to transform your business.