TL;DR:
Customer data platforms (CDPs) and customer data operating systems (CDOSs) are ecosystems designed to aggregate and unify multichannel customer data to deliver better customer insights through improved segmentation and profiling.
CDPs come with many advantages, all of which allow you to streamline your marketing efforts while engaging individual customers with real-time personalized messaging.
Data is the most important component in a CDOS — and Jebbit can help you enrich datasets through surveys and other experiences designed to help you learn more about customer behavior.
BlueConic is a CDP that integrates with Jebbit, and you can use it to unify data, create comprehensive customer profiles, perform advanced customer segmentation, and drive personalization.
Marketing technology has come a long way over the years. It was only a couple of decades ago that digital marketing was just getting started — and now, customer data platform (CDP) marketing has become the gold standard.
Why do you need a CDP? Because these days, data is what drives marketing — and there is so much of it that you need powerful tools that can automate the process of aggregating and sorting all of that information. Below, we’re going to show you all about CDP marketing, including how you can leverage Jebbit and BlueConic to gather and aggregate data.
What Is a Customer Data Platform (CDP)?
Customer data platforms are designed to break down data silos between disparate data sources like your website, mobile app, social media, email marketing campaigns, and more. In the past, marketers analyzed each of these data sources separately or invested heavily in tools like customer relationship management (CRM) platforms to unite at least some of this data. CDPs are the answer to this problem, allowing you to unify all of your data once and for all.
The Benefits of CDP Marketing
Working within a CDP can ramp up your marketing efforts in so many ways. Take a look at some of the benefits:
A CDP allows you to create fully unified customer profiles using data from across all of your channels.
Those unified customer profiles allow you to create hyper-personalized content tailored for each individual user.
When you can create personalized experiences on this level, you can boost customer engagement, drive more conversations, and build long-term customer loyalty.
Unified data also allows you to create better audience segments, which allows you to refine brand messaging to better suit those segments.
CDPs also help you to maintain compliance with data privacy regulations like the GDPR and CCPA since they help you to ensure that data is secure, current, and relevant.
The upshot of all of these benefits is this: CDPs provide a single source of truth plus automation. Together, those things mean CDP marketing gives you the ability to streamline and optimize your overall marketing strategy to the point that you can engage individual customers with relevant messaging in real time.
How a CDOS Can Bring Your CDP Marketing to Life
CDPs are designed to unify data — and a customer data operating system (CDOS) is a similar solution that takes things one step further. A CDOS is not a platform but rather a fully fleshed ecosystem that continuously aggregates multichannel data.
Because it automates the process of importing and unifying data, the CDOS ecosystem constantly refines customer profiles and audience segments with new information. This allows marketing teams to truly bring their CDP marketing efforts to life since your understanding of customer needs and preferences will get better and better over time.
Enabling a CDOS at the enterprise level requires providers who offer a great set of integrations so that you can bring your app stack and all of your data sources together. With Jebbit and BlueConic, you can create the perfect CDOS. We’ll show you how below.
Gather First-Party Data With Jebbit
It’s all in the name: The most crucial part of a customer data ecosystem is the data. While brands collect data from almost every touchpoint on the customer journey, few of those sources offer more than traffic metrics, transactional data, or basic behavioral data.
That’s why it’s smart to ramp up your data collection efforts with a tool like Jebbit. Through Jebbit, you can create interactive experiences that engage and educate customers while allowing you to gain deep insights into their needs and preferences.
To show you how this works, let’s take a look at the cosmetics company e.l.f. and how they leveraged Jebbit. This brand created a survey that asks a variety of questions about what customers look for when purchasing eyeshadow sticks. Eighty-four percent of people who engaged with this survey went on to complete it, enabling e.l.f. to collect more than 11 data points per customer.
Those data points represent a veritable treasure trove of information. For example, two of the questions asked about the top three things that people looked for when shopping for eyeshadow sticks, both when buying from e.l.f. and when purchasing from other brands. Customers could list specific preferences, like smudge-proof shadow sticks, vegan products, or cruelty-free products.
This is the kind of information that makes data activation through a CDP so powerful. A CDP can take these answers, add them to customer profiles, then trigger personalized marketing messaging for individual customers based on the information they provided. In other words, marketing automation takes over so that if a customer expresses an interest in vegan products, they’ll start receiving personalized emails or recommendations for products that fall into that category.
Unify Data With BlueConic
Jebbit will help you get the data you’ll need for personalization and marketing optimization — but you’re going to need another tool that can aggregate data from various sources, including Jebbit, so that you have a cohesive, single view of everything.
That’s where BlueConic comes in. BlueConic is a CDP that integrates with Jebbit and other data sources to unify all of your data on one easy-to-use data management platform. Pairing Jebbit with BlueConic (and other apps in your stack) allows you to create a true customer data operating system that offers a variety of data management solutions. With it, you can:
Consolidate omnichannel data and leverage identity resolution to effortlessly create comprehensive customer profiles to drive personalization.
Use BlueConic’s native personalization engine for content recommendations, personalized offers, consent capture, and more.
Sanitize data in the BlueConic Clean Room so that you can activate it for advanced customer segmentation.
Increase engagement by creating personalized customer lifecycles tailored to the individual customer journey.
Use AI and machine learning to create models and optimize your CDP marketing campaigns.
As you can see, BlueConic delivers an entire suite of tools designed to help you ramp up your digital marketing efforts. Pair it with Jebbit’s interactive experiences to unlock deep customer insights so that you can provide the ultimate customer experience.
Empower Your CDP Marketing With Jebbit and BlueConic
CDP marketing is a fantastic way to build engagement, boost loyalty, and increase customer lifetime values. This type of marketing relies on customer data operating systems capable of aggregating data from across channels so that you can improve customer interactions with highly personalized content and recommendations.
Jebbit’s interactive experiences will give you the first-party data needed to create personalized marketing messaging. Pair Jebbit with BlueConic’s CDP to build a data ecosystem that allows you to create comprehensive customer profiles, perform advanced customer segmentation, and develop personalized content and recommendations to engage your customers.
Ready to learn more about CDP marketing solutions from Jebbit and BlueConic? Schedule a strategy call with a Jebbit Experience Expert.
