The holidays are a busy time of year. There are meals to prepare, gifts to wrap, and countless opportunities to engage your audience. But as the year winds down, it’s the perfect time to plan for an even stronger start to 2025. Whether it’s converting seasonal site traffic into lasting relationships, optimizing customer engagement strategies, or maximizing January conversions, setting the groundwork now can make all the difference.
We’ve compiled a list of BlueConic use cases that you can quickly set up to help you drive conversions while ensuring you’re ready to hit the ground running in the new year. Set yourself up for success in January and beyond with these tips - you’ll thank your past self later.
Capitalize on holiday traffic
There are a myriad of ways to capture data using BlueConic. You can use onsite data collectors on your owned sites, or set up engaging online experiences like a quiz or survey to capture more first-party data.
“We've seen about a 24% increase in first party data over the last 12 months, helping us create these better consumer experiences and ultimately drive those consumer connections. Jebbit has been a huge part of this and helping us continue to scale and capture those ever important data attributes that we're seeking.” - Emily Amy, Senior Analyst, Owned Data & Loyalty Strategy
Set up an interest ranker listener to capture the topics an individual is interested in - for instance, specific news topics or product categories. Come January, you can create interest based segments to deliver relevant product updates or newsletters, A/B test these segments against ones you’re currently using for email performance or for paid media.
Also, make sure you've got First-Party Hostname Console setup so you can take full advantage of the first-party you're collecting this holiday season throughout next year without being impacted by Apple Safari ITP’s cookie limits.
Deliver the best experience - now and later
Whether you’re focused on optimizing a single channel or creating a cohesive cross-channel experience, real-time BlueConic segments serve as the backbone of knowing which messages will resonate with your audiences.
Optimize paid media. Sync segments that abandoned cart to Meta or create lookalikes for big holiday purchasers to send to Google Ads. Suppress customers that already made a purchase in the last 30 days from receiving ads to reduce ad waste. If you’re using Experiences by Jebbit, you can also leverage AI Assistant to scale your holiday creative and create different versions to A/B test. Experiences also allows you to run sweepstakes or use gamified elements like spin-to-win or memory games to add a little sparkle to the holiday shopping experience.
Trigger abandon cart messaging. If you don’t already have the funnel listener set up, what are you waiting for? It helps you visualize where customers are dropping in the sales journey and instantly create a segment of cart abandoners to target via email or paid advertisement. You can also set up the cart abandonment connection to add abandon carts to the data layer to be used for activation.
Help customers find the right products or subscriptions. Experiences by Jebbit allows you quickly and easily set up a quiz or product finder to help guide your customer to the right product or subscription. These digital engagements can go live on your website or across social channels. Bliss, for example, saw 25x more swipes than their regular instagram ads and a 91% completion rate. Not only do these digital engagements lead to better conversions, but also fuels first-party data collection that can be used post-holiday season. Include a question, for example, on whether they are shopping for themselves or someone else to trigger the right email engagement post-purchase or to be able to segment gifters from customers for paid advertising.
Use Dialogues to boost personalization on site. Get creative with how you use Dialogues, which can be easily set up with specific holiday offers, gifting, and more. Hearst, for example, is driving new customer acquisition by capturing leads with article gifting. There was a remarkable 9% reduction in subscriber churn among those who experienced the article gifting benefit versus to those who didn’t. When gift recipients accessed the shared articles, an impressive 15% willingly provided their email addresses. This rate was more than triple the email provision rate when testing a registration step on visitors who had exceeded their monthly free article views. Or, use product or content recommendations to make sure you’re delivering the most relevant products or content based on past purchases or interest.
Create targeted email campaigns. If you ran Black Friday/ Cyber Monday promotions, you can extend your sales success by making sure your personalization efforts are bolstered by using BlueConic audiences. For example, could you send targeted emails to customers who have browsed, but not purchased a certain big ticket item? Electrolux set up a price-drop use case that emailed customers when a product they were interested in was discounted and saw an 80% increase in e-commerce conversions. Replicate their success by offering specific holiday promotions to select audiences.
Measure the results
Setting up all the ways to engage customers is the first step. With dashboards and reports, you can also use BlueConic to measure whether your efforts worked.
Set up Dialogues Table Insight to measure results and compare how various versions of Dialogues are performing.
Leverage connections with GA4 and more to look at conversion rates and other diagnostic KPIs like Bounce Rate, Time on Site, and Page Depth.
Interested in one of the use cases above? Talk to your CSM about getting it set up to start reaping the benefits.