Holiday shopping is chaotic, but a well-designed gift finder can make it magical—for both brands and shoppers. During a recent webinar, Emily Paciulla, Senior Client Onboarding Manager, shared her insights on crafting engaging and effective holiday product finders. If you missed it, here’s the recap you need to create standout campaigns this season.
What Makes a Holiday Gift Finder Shine?
Emily distilled the essentials of a successful holiday gift finder into a clear formula. Start with a deep understanding of your audience, their needs, and the channels they frequent. From there, it’s about optimizing the user experience. Think seamless navigation, visually appealing elements, and dynamic features that adapt to customer preferences.
The real magic lies in measuring success. Emily emphasized tracking KPIs like conversions, customer value, and post-purchase metrics. The goal? To go beyond the finder itself and drive lifetime value.
Inspiration from the Best
Emily spotlighted three gift finders that deliver:
JCPenney: Eye-catching visuals, irresistible incentives, and thoughtful questions.
Yankee Candle: A quiz that blends interactivity with their signature cozy vibes.
e.l.f. cosmetics: A dynamic product feed that showcases their playful brand image.
Each example highlighted unique ways to enhance engagement while keeping the brand’s identity front and center.
Tips for Building Your Best Finder Yet
Holiday shoppers crave personalization. Emily’s advice? Make your finder fun, interactive, and rewarding. Whether it’s adding a self-gifting option, using quizzes to match customers with products, or offering incentives like exclusive coupons, the key is creating an experience shoppers won’t forget.
And remember, the work doesn’t stop once the finder is live. Use insights from your campaign to refine your strategies, nurture new leads, and turn holiday shoppers into loyal customers.
If these strategies sound like something that will work for you all year round - well you're right! Watch the full webinar on demand now!
