Welcome to the BlueConic Doer Spotlight, where we highlight the hands-on doers using BlueConic to take their data strategies to new heights.
Today, we’re thrilled to hear from Ryan Malec, VP of Innovation & Data at Endeavor Business Media. Ryan reveals how he harnessed the power of BlueConic to develop a blockbuster new product that’s grown into a multi-million dollar revenue stream.
What's your role?
I am the Vice President of Innovation & Data at Endeavor Business Media.
What are the top three things you envisioned accomplishing with the BlueConic CDP?
We had three primary goals in mind: to grow our audience database, enhance the data we collect about the audience, and activate/monetize that audience.
What kind of results have you seen since working with BlueConic so far?
The results have been excellent. BlueConic is our premier vendor of choice that has enabled my team to be highly successful in building new digital products with a rapid growth rate.
What’s the most exciting thing you’ve done with your data using BlueConic?
With BlueConic, we built a product that went from $0 to nearly eight figures, with high margins and a strong renewal rate.
If you could give one piece of advice to a team just starting with BlueConic, what would it be?
The BlueConic CDP is amazing and very versatile. It can be morphed to fit your needs. Additionally, the BlueConic support team is a 10/10 and will help you throughout all phases of your journey.
What’s next on your BlueConic journey?
Our next step is to scale adoption across the company to support different use cases.
