Welcome to the BlueConic Doer Spotlight, where we highlight the hands-on doers using BlueConic to take their data strategies to new heights.
Today, we’re thrilled to hear from Lindsey Griffith, Director of Client Marketing & Data at Endeavor Business Media. Lindsey reveals how she harnesses the power of BlueConic to automate data processes and craft laser-focused audience segments, fueling personalized marketing campaigns that boost engagement and revenue.
What's your role?
My role encompasses innovation around data automation and AI. I collaborate with various teams, including development, digital technology, data analytics, and client marketing, to support technology transitions, product roadmap development, and the launch of new client-facing features. My focus is on enhancing marketing automation, audience engagement, and ensuring the success of strategic customers.
What are the top three things you envisioned accomplishing with the BlueConic CDP?
Enhanced Data-Driven Marketing: By integrating BlueConic with our systems, we aim to deliver more targeted and personalized marketing campaigns, leveraging data to drive keyword and interest-based display ads.
Advanced Audience Segmentation: Utilizing BlueConic's robust data collection and segmentation capabilities to create more precise audience segments, leading to highly tailored marketing strategies and improved campaign performance.
Insight-Driven Strategy Development: Using the comprehensive data and insights from BlueConic to inform and develop unique marketing strategies that drive engagement, new product creation, and revenue growth.
What kind of results have you seen since working with BlueConic so far?
Since integrating BlueConic, we have seen significant improvements in data accuracy and segmentation, allowing for more precise targeting and personalized marketing efforts. Our campaigns have become more effective, leading to better engagement rates and higher ROI for our clients. Additionally, the automation features have streamlined many of our processes, saving time and reducing manual errors.
What’s the most exciting thing you’ve done with your data using BlueConic?
The most exciting achievement has been utilizing the insights gained from BlueConic to develop unique strategies within our tech stack. These strategies have enabled the creation of new products and opened up additional revenue streams. By leveraging the comprehensive data provided by BlueConic, we've been able to innovate and enhance our offerings, significantly increasing our value proposition to clients and driving business growth.
If you could give one piece of advice to a team just starting with BlueConic, what would it be?
Start by clearly defining your data goals and how BlueConic can help you achieve them. Take the time to understand the platform's capabilities fully and invest in training your team. Leveraging BlueConic's automation features can significantly enhance your marketing efforts, but it requires a strategic approach and continuous learning to maximize its potential.
What’s next on your BlueConic journey?
Next, we plan to expand our use of BlueConic by incorporating the AI workbench to enhance our data analysis and automation capabilities. We aim to integrate additional data and AI technologies to further refine our marketing strategies and improve customer engagement. By leveraging these advanced tools, we expect to drive greater efficiencies, uncover new insights, and create even more innovative and effective marketing solutions.
