Welcome to the BlueConic Doer Spotlight, where we highlight the hands-on doers using BlueConic to take their data strategies to new heights.
Today, we’re thrilled to hear from Nikki Johnson, Digital Data Analyst at Colgate-Palmolive, Hill’s Pet Nutrition Division. Nikki shares how BlueConic has helped revolutionize their digital strategy, doubling conversion rates and accelerating time to market.
What's your role?
I am a Digital Data Analyst at Colgate-Palmolive in the Hill’s Pet Nutrition Division.
What are the top three things you envisioned accomplishing with the BlueConic CDP?
We had three primary goals:
Deliver personalized content
Track unknown users
Sending real-time emails
What kind of results have you seen since working with BlueConic so far?
We have doubled our conversion rates using BlueConic lightboxes. With the CDP, we have collected 75 million anonymous records, with markets gaining between 50,000 and 3.5 million new records per month. These leads are being utilized in media campaigns and for web personalization. Additionally, we've significantly reduced our time to market—deploying BlueConic use cases only takes days compared to the months it used to take with other tools.
What’s the most exciting thing you’ve done with your data using BlueConic?
I really enjoy the personalizations on web pages. Making a web page customized to dog or cat owners I think is pretty cool. I'm also excited to launch more of the DTC functionality in product recommendations, abandoned cart, and abandoned browse functionality.
If you could give one piece of advice to a team just starting with BlueConic, what would it be?
Ask support! If you are hung up on how to do something or something isn't working just open a support ticket. Support has come up with a solution 99% of the time.
What’s next on your BlueConic journey?
We are going to keep integrating with other global websites and expanding our DTC capabilities to those sites.
